How are you coping out there? I’m in Thailand and looking to book a flight out pronto. My visa expires in a week, Thai Airways aren’t answering the phone (I’ve tried literally evey number I could find) and there’s a hovering threat of airports in the UK getting closed. But this is still small fry […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Marketing Events During Coronavirus be like…
It’s not every day you show up to a marketing event and the presenters walk on in hazmat suits (Thailand style). But then this was no ordinary marketing event… This was Project Persuasion 4.0 – Marketing Gone Wild. Over 3 days I filled my notebook with the unconventional ideas and ‘down the rabbit hole’ strategies […]
We All Make Mistakes
After getting the smackdown from the FTC, seems like one of the copywriting scene’s biggest publishers is moving into safer ventures. But I’m not writing this to wag fingers. Who knows what happened at Agora HQ. Maybe an email got missed, or nobody got the memo from legal. Mistakes happen. I’ve made a bunch of […]
Ready for 2020? Here's a Great Resource for Upgrading Your Skills for $27
UPDATE – COPYWRITING MIRACLE IS NOW FREE. MAKE SURE YOU SIGNUP BEFORE MARK CHANGES HIS MIND: >>>Join Copywriting Miracle for FREE Got big plans for 2020? Me? I’ve signed up for Kim Krause Schwalm’s mentoring program to take my natural copy skills to the next level. As you can imagine, mentoring with an A lister […]
How to ‘Live a Wild Life’ When You’re an Introvert
Where should I go to live in January? Split? Tenerife? Or somewhere new? If you didn’t already know, I’ve been working remotely for 10 years (before ‘digital nomading’ was a thing). Am I telling you this to brag? Not intentionally. My main goal is to shine a spotlight on something John Carlon said on David […]
What the World’s Highest Paid TV Star Can Teach Copywriters About Persuasion
Can you guess who’s the world’s highest paid TV star of all time? No, it’s not Sheldon from Big Bang Theory. Nope, it’s not Dr. Phil. It’s not even Simon Cowell or Ellen DeGeneres (despite both banking a bumper $75 mill each). Coming in waaaay ahead is TV’s ‘Queen of Media’ Oprah Winfrey. By the […]
How to Generate $1 Leads on Facebook with Chatbot Quizzes [FREE GUIDE]
Chatbots. Some marketers say they’re passing fad. Others… ….who are using chatbot quizzes to generate HUGE lists of subscribers for pennies on the dollar… …know different. They know that chatbots can get: Open rates of over 90% Clickthrough rates of over 30% New subscribers for as little as $1 Stats that put email marketing to […]
How to Defeat Imposter Syndrome and Attract Clients at the Same Time
Imposter syndrome can follow us around like a black shadow. It lurks. A creeping sensation that’s just waiting for a project to go south, so it can shriek in our ear “TOLD YOU SO!” Luckily, imposter syndrome fades with time. But in the early years it can be crippling. Because when you feel like a […]
Copywriting for YouTube Ads – How to Get ‘Buyer’ Clicks Fast
YouTube ads may be dirt cheap to run. But that doesn’t mean making them profitable is easy. Far from it. People now have WORSE attention spans than goldfish (Microsoft did a study on it). And you’re competing for attention with an entire screen of things to click on like an elaborate game of dopamine whack-a-mole. […]
Be a CMO. Not a Copywriter.
Are you a CMO or a copywriter? Because here’s the thing, it’s not about job titles but mindset. With more and more copywriters joining the market and AI tools now able to write basic articles, you need to offer more than just ‘copy’. Clients need someone who’s able to strategise, solve their problems, and deliver […]