Got a list of subscribers you haven’t contacted in a while? Here’s how to re-engage in a way they’ll welcome and can generate sales at the end… Don’t send a grovelling email saying “sorry for not contacting”. March in with fanfare and ribbon tape like you’re Macho Man Randy Savage. Hit them with your best […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Creating a Personal Brand that Crushes
This post is based on Mitch Miller’s presentation “Down the Rabbit Hole with Tai Lopez” at Project Persuasion Goes Dark 3.0. Want to know how to attract higher paying clients and lift your rates? You’ve got to boost your status. The good news is it’s never been easier to grow your personal brand and your […]
7 Mindset Hacks for Copywriting Success
[et_pb_section fb_built=”1″ _builder_version=”3.17.6″][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://copywriterscrucible.com/wp-content/uploads/2019/02/51652434_10157529084370260_2117152292602904576_o.jpg” align=”center” _builder_version=”3.17.6″ max_width=”70%”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.6″]“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his surroundings every waking moment on edge. The […]
Easy Way to Get $5k Retainers
Google “[keyword] we hate spam as much as you do” to find newsletters related to your area of specialist knowledge. 2. Signup to their newsletter and see if their thank you page takes you to an affiliate offer 3. If not, send them an example of an advertorial you’ve written and explain how turning their […]
Mass Hallucination
[et_pb_section fb_built=”1″ _builder_version=”3.17.6″][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://copywriterscrucible.com/wp-content/uploads/2019/02/FB_IMG_1549881211102.jpg” _builder_version=”3.17.6″][/et_pb_image][et_pb_text _builder_version=”3.17.6″] I’m guy wearing the hat second from the right back row [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.6″]Last weekend I attended Project Persuasion Goes Dark in Phuket. Over 3 days I was lucky enough to rub shoulders and grab quick chats with legendary marketer […]
FTC Compliance Guidelines for Natural Health Supplements – Turn a Minefield into a Trust Tree
From the way Facebook is bashing down on supplement ad campaigns with its banhammer, like a frenzied game of whack-a-mole, it’s clear supplement ads have to be whiter than white to stay alive. No longer can you make unsubstantiated claims or stretch the truth until it snaps. And this applies to the presell pages used […]
Big 3 Copywriter Traits to Go from Good to Great
In our line of work, there are no diplomas, certificates, or league tables to tell you when you’ve made the grade. There’s no board of examiners to say when you’ve progressed from competent to craftsman. Sure, praise from clients and conversion stats helps. But if you want to feel confident you’ve got the chops to […]
My Advice to a Copywriter Starting from Zero
A couple of days ago I got a letter from an aspiring copywriter. I sent him an email back with advice on what to do when joining the game from square one. I thought it might be helpful for others in the same situation, so reposting it here: Hey Joe, Thanks for your letter. I’m […]
2 Pro Level Tactics for Busting the Feast/Famine Cycle in 2018
How did the freelancing life treat you this year? Get a steady flow of clients to keep amassing your cash pile, Scrooge McDuck stylee? Or find yourself scrambling for change on freelance bidding sites just to cover the rent? If it’s the latter – I hear you. I’ve been through more famines than I care […]
Next Week Only – Free Live Training from John Carlton and Colin Chung
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.89″][et_pb_column type=”1_3″ _builder_version=”3.0.89″ parallax=”off” parallax_method=”on”][et_pb_image src=”http://copywriterscrucible.com/wp-content/uploads/2017/10/IMG_20171011_140653.jpg” _builder_version=”3.0.89″][/et_pb_image][et_pb_text _builder_version=”3.0.89″] At Copy Chief Live 2017 [/et_pb_text][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.89″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.89″] You’ve heard of the legendary John Carlton, right? One of Gary Halbert’s original “road dogs” who’s known as the “most ripped off copywriter” on the planet? The brains behind the one legged golfer […]