From the way Facebook is bashing down on supplement ad campaigns with its banhammer, like a frenzied game of whack-a-mole, it’s clear supplement ads have to be whiter than white to stay alive. No longer can you make unsubstantiated claims or stretch the truth until it snaps. And this applies to the presell pages used […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Big 3 Copywriter Traits to Go from Good to Great
In our line of work, there are no diplomas, certificates, or league tables to tell you when you’ve made the grade. There’s no board of examiners to say when you’ve progressed from competent to craftsman. Sure, praise from clients and conversion stats helps. But if you want to feel confident you’ve got the chops to […]
My Advice to a Copywriter Starting from Zero
A couple of days ago I got a letter from an aspiring copywriter. I sent him an email back with advice on what to do when joining the game from square one. I thought it might be helpful for others in the same situation, so reposting it here: Hey Joe, Thanks for your letter. I’m […]
2 Pro Level Tactics for Busting the Feast/Famine Cycle in 2018
How did the freelancing life treat you this year? Get a steady flow of clients to keep amassing your cash pile, Scrooge McDuck stylee? Or find yourself scrambling for change on freelance bidding sites just to cover the rent? If it’s the latter – I hear you. I’ve been through more famines than I care […]
Next Week Only – Free Live Training from John Carlton and Colin Chung
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.89″][et_pb_column type=”1_3″ _builder_version=”3.0.89″ parallax=”off” parallax_method=”on”][et_pb_image src=”http://copywriterscrucible.com/wp-content/uploads/2017/10/IMG_20171011_140653.jpg” _builder_version=”3.0.89″][/et_pb_image][et_pb_text _builder_version=”3.0.89″] At Copy Chief Live 2017 [/et_pb_text][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.89″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.89″] You’ve heard of the legendary John Carlton, right? One of Gary Halbert’s original “road dogs” who’s known as the “most ripped off copywriter” on the planet? The brains behind the one legged golfer […]
Onboarding Process for Copywriting Clients – Set the Ground Rules from Day One
When working with a new client it’s wise to set some ground rules. Outlining how you work will establish yourself as the adult in the room. It will also avoid mission creep and “just touching base” emails gobbling up your time. Clients like boundaries too. If they’ve never worked with a copywriter before (or been burned […]
Copy Chief Radio Appearance – The YouTube Remarketing Generator
How much are you paying for clicks these days? A dollar? Two dollars? Even higher? How about your cost per lead? If you’re paying less than $3-5 you’re doing better than marketing heavyweights like Russel Brunson. The fact is that millions of marketers have entered the marketplace over the last couple of years. And click […]
Copy Chief Live 2017 Takeaways
Kevin Rogers – Copy Chief supremo and one of my mentors Living legend Mr John “One Legged Golfer” Carlton When was the last time you unshackled yourself from the desk and met fellow copywriters in the flesh? In my case, hardly ever. I decided to rectify that by jumping on a jet plane to […]
7 Webinar Copywriting Tips – Sell Through Education Instead of Hype
In our marketing bubble, webinars have been the #1 way to sell high ticket items for years. Yet in most markets, their selling power is largely untapped. B2B folks seem convinced anyway. A B2B Content Marketing Trends survey placed webinars as the second most effective way to sell, after live events and ahead of videos, […]
Live Event Networking Tips for Copywriters to Make Connections in an Extrovert’s World
Listen to people and offer advice. Don’t just talk about yourself Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to living, breathing business owners. I know it’s not what you signed up for when you […]