What’s the best way to attract clients? To endlessly send cold emails until you get flagged as spam? Or to handpick 10 clients you REALLY want to write for… And then share ideas on how they can improve their conversions and moolah? My advice would be the latter. Sure, this strategy always has the risk […]
Make bolder offers to attract higher paying clients
Funny isn’t it, we spend all day writing to sell other people’s stuff, but struggle to string a few lines together to sell our own. You want to know what the BIG mental block is? Not dialing in what your services are worth. Case in point… If you consider yourself a conversion copywriter, you should […]
By the letter of the law, what I did is not a crime.
By the letter of the law, what I did is not a crime. But it still makes me cringe with guilt. No, it wasn’t visiting my grandparents on lockdown. Yet when I reveal it, people will be unsubscribing and deleting me from their contacts faster than lightning strikes the tree. What am I talking about? […]
We All Make Mistakes
After getting the smackdown from the FTC, seems like one of the copywriting scene’s biggest publishers is moving into safer ventures. But I’m not writing this to wag fingers. Who knows what happened at Agora HQ. Maybe an email got missed, or nobody got the memo from legal. Mistakes happen. I’ve made a bunch of […]
Ever tried the “Columbo close”?
This post is based on Mark Joyner’s presentation “Trump Cards of Persuasion” at Project Persuasion Goes Dark 3.0. Ever tried the “Columbo Close”? This is where you’re reaching the end of your sales letter… your prospect is wavering… and you hit them with “Just one more thing”. A final killer benefit that obliterates their resistance. […]
Mass Hallucination
[et_pb_section fb_built=”1″ _builder_version=”3.17.6″][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://copywriterscrucible.com/wp-content/uploads/2019/02/FB_IMG_1549881211102.jpg” _builder_version=”3.17.6″][/et_pb_image][et_pb_text _builder_version=”3.17.6″] I’m guy wearing the hat second from the right back row [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.6″]Last weekend I attended Project Persuasion Goes Dark in Phuket. Over 3 days I was lucky enough to rub shoulders and grab quick chats with legendary marketer […]
2 Pro Level Tactics for Busting the Feast/Famine Cycle in 2018
How did the freelancing life treat you this year? Get a steady flow of clients to keep amassing your cash pile, Scrooge McDuck stylee? Or find yourself scrambling for change on freelance bidding sites just to cover the rent? If it’s the latter – I hear you. I’ve been through more famines than I care […]
Just Add Hustle Podcast Interview – 4 Career Crashing Mistakes for Copywriters to Avoid
If you’ve ever wanted to hear my dulcet tones, your lucky day has arrived. I sat down with Crucible reader and natural health copywriter Paul Buzan (who has the envied position of being one of Parris Lampropoulos’ copy cubs) to share my sage advice on how aspiring copywriters can avoid some of my near career ending […]
7 Tactics Drayton Bird Told Me that Most Marketers Don’t Know About
It’s unbelievable. But the sad reality is that a lot of marketers don’t study. They create campaigns based on intuition, creativity and hope, instead of studying classic ads from the last fifty years to see how selling in print is really done. Ask a crowd of ad agency folks if they’ve read Caples, Hopkins and […]
Why I Don’t Charge Per Hour
If you’re charging per hour, you’re undercharging. Why? Because in this madcap world of freelancing there are all manner of tasks beyond sitting down and writing copy. Try this for a week: Track everything you do on a spreadsheet. It doesn’t have to be complicated. Just write down what you do in hourly segments. I […]