Research. That’s what makes the grizzled veterans standout and is the key to higher conversions. Within a few years (or months, in some cases) of hand copying sales letters and working from templates, you should be writing out decent sales letters that keep most clients happy. But to reach the creme de la creme of […]
Dealing with Failure
We all have to face this at some point in our working lives. We work our fingers to the bone to get a campaign launched, only to see it fizzle for a while before dying completely. The clickthrough rate is abysmal. We barely get a 1% conversion rate on the sales page and we start […]
Sir Winston Churchill’s ‘4 Iron Clad Rules’ of Persuasive Copywriting
Sir Winston Churchill is famed for being the ‘British Bulldog’ whose speeches galvanized a nation against seemingly insurmountable odds. He was also a writing workhorse. Over his lifetime, he wrote more words than Dickens and Shakespeare combined. His published speeches stretch to eighteen volumes, while his memos and letters run into the millions and fill over 2,500 boxes. […]
8 Ways to Spice Up Stories About Your Product
“Grab a cushion and gather round. I have a story to tell.” Everyone has fond memories of story time as kids. And the love of a good tale, of heroes, villains and victory against the odds, never dies. For this reason, stories are marketing gold. They swoop under people’s anti-sales radar to deliver a payload of emotion, […]
The Simple Way to Write Copy
People often ask me what it takes to become a copywriter. What I tell them is this… to be a great (or just good) copywriter you don’t need to be able to write like Hemingway. But you DO need to be understood. Your writing needs to be easy to read. And it’s the strength of […]
Final Week to Register for Copyhour in 2016
What’s the best way to get good, nay, an expert at writing copy? Copy that harnesses time proven persuasive techniques, emotional storytelling and buying triggers that send conversions to the moon? You could read all the classics by Hopkins, Bly, Ogilvy, Kennedy and, of course, Schwartz (if you’re lucky to get a copy) – over and over […]
4 Better Ways of Getting Exposure than Press Releases
Do you still write press releases for clients? If you have media contacts, it may be a worthwhile strategy. But just publishing press release in the hope they get read by the right people is about as effective as air dropping it as confetti in a force 12 gale. Here are four alternatives: 1. Buy a slot in an […]
Sales Funnel Masterclass – Jeff Goins’ Tribe Writers Relaunch
The best copywriters are also the best marketers. With a dash of marketing nous, there’s no reason to be scrambling for short change on freelance bidding sites or mailbombing marketing managers to get work. You can create it yourself. After all, when you’re a machine at pumping out emails, sales page and VSLs for clients, […]
The Ray Edwards ‘Copywriting Academy’ Review – Should You Believe the Hype?
Freelance copywriting is the ultimate lifestyle business. You get to set your own hours, be the boss of you and spend all day writing about interesting topics. So it’s no wonder so many people are eager to join the Ray Edwards Copywriting Academy to realize their dreams. Before I give you my opinion on whether […]
Guest Post – 6 Secrets to Landing High-paying Clients (Without a Portfolio)
Landing high-paying clients is one of the toughest challenges we face as freelancers. You can try scratching out a living on freelance bidding sites. But if you’re serious about growing your income and career, client outreach must be one of your daily tasks. But what’s the best way of doing it, so you don’t waste hours sending unread emails […]