Category Archive for "Sales Psychology"

4 Easy Ways of Doing Buyer Persona Research

Ever find yourself staring at a screen as blank as your brain? If so, you probably haven’t done enough research on who you’re writing to and why. Research should take up two thirds of your time. Your goal should be to

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How a Dog Helped De Beers to Sell More Diamonds

Did you know that a dog invented branding? Tis true. It wasn’t devised by an ancient sect of theologians, psychologists and savvy Greek business owners of luxury spas. Branding was invented by a dog. Allow me to explain… If you’ve

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6 Steps to Writing Winning Copywriting Proposals

How you respond to enquiries can be decisive in winning projects or eating baked beans for dinner. It can also turn a one off project into the start of a long-term relationship. So try to be tactical in how you make your offer. Apply the same rules

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Can You Sell Without Selling?

The game is up. Turns out copywriters aren’t needed anymore. The days of clever wordplay being effective at tricking people into buying stuff are over. People are just too savvy to fall for the same old mind tricks. There’s a new show

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Define Your Client’s ‘Why’ to Give Them a USP Competitors Can’t Copy

‘Why’? It’s an important question. As copywriters, it’s something we ask relentlessly. Why should people buy this product? Why is it better than the other options? It’s also a much deeper question than I realized. As you know, people buy

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