Chatbots. Some marketers say they’re passing fad. Others… ….who are using chatbot quizzes to generate HUGE lists of subscribers for pennies on the dollar… …know different. They know that chatbots can get: Open rates of over 90% Clickthrough rates of over 30% New subscribers for as little as $1 Stats that put email marketing to […]
The time I nearly got sued by a celebrity TV chef…
“They want £1,000 by the end of the day. Or they’ll SUE.”
That’s what my client yelled at me on the most uncomfortable phone call of my career.
How to Defeat Imposter Syndrome and Attract Clients at the Same Time
Imposter syndrome can follow us around like a black shadow. It lurks. A creeping sensation that’s just waiting for a project to go south, so it can shriek in our ear “TOLD YOU SO!” Luckily, imposter syndrome fades with time. But in the early years it can be crippling. Because when you feel like a […]
Copywriting for YouTube Ads – How to Get ‘Buyer’ Clicks Fast
YouTube ads may be dirt cheap to run. But that doesn’t mean making them profitable is easy. Far from it. People now have WORSE attention spans than goldfish (Microsoft did a study on it). And you’re competing for attention with an entire screen of things to click on like an elaborate game of dopamine whack-a-mole. […]
Shortcut to Writing Winning Sales Letters
Here’s a clever technique for analysing sales letters that came up in the Copy Chief forum (hat tip Stephen Carter): Copy and paste the sales letter into Google Docs (or Word, or whatever). Then in BLOCK CAPITALS write what the copywriter is trying to do in each paragraph. Do this enough times and you start […]
Rob Wiser’s Passive Income Breakthrough Review – Can it Really Earn You Millions Creating and Selling Info Products?
Fed up of writing for clients for a set fee? Would you rather be banking passive income from creating and selling your own products? I know I would. And I’ve tried to do it a bunch of times. Sure, I’ve managed to sell a few eBooks over the years. But I’ve yet to strike it […]
Ben Settle’s Ten-Minute Workday Program Review – Worth the Investment?
Imagine a life without clients. No more cold emailing, LinkedIn prospecting, or swallowing your pride for sweatshop wages on Upwork. Or how about no more worrying paying the bills when invoices slip overdue and clients go AWOL. Let’s face it, becoming a natural health copywriter, or any type of copywriter, is a dream job. But […]
5 Ways to Project Status to Attract High Paying Clients
Want to know the secret to attracting high paying clients? STATUS. Clients respect status. But it’s not something you can earn just dropping knowledge bombs in Facebook groups. You’ve got to project status with every interaction, Skype call, and piece of content you publish. Here are five ways of developing the aura of status A […]
3 Ways to Wage War on Bigger Competitors
This post is based on Mark Joyner’s talk “Business as Asymmetric Warfare” at Project Persuasion Goes Dark 3.0. “The supreme art of war is to subdue the enemy without fighting” – Sun Tzu Plucking away on a keyboard may not feel like an act of war. But one day a client will come along who’ll […]
Random Stuff Post #1
Campaign’s are rarely profitable from day one. It’s an ugly truth all the world’s best marketers know about, and have the war stories to prove it. Dan Kennedy is one such marketer. Because even his now revered newsletter wasn’t a roaring success from day one. For a long time he struggled with a high unsubscribe […]