There are few professions that can compete with the air of mystery that surrounds SEO. In fact, David Copperfield could learn a thing or two about misdirection and creating mystique from a chat with an SEO consultant. But things are changing. Google’s algorithm is getting ever more
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Ah, the long form sales letter. Such a bone of contention among copywriters. Many will deride their length, saying nobody has the patience to read pages of copy these days, whilst direct marketing copywriters, who test avidly, will tell you otherwise. When discussing long form copy, many
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I’d always believed that, much like email scams and credit card fraud, having your website hacked is the sort of thing that happens to other people, but never to you. After all, I’d never be so foolish as to allow tricksters to get the better of me! Unfortunately,
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Getting people to trust you has always been a cornerstone of effective copywriting. It’s a simple principle: if people believe what you say, they’re more likely to buy. A key factor in building trust, that’s often ignored, is the channel you use. An advertorial, for example, in
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Do you own a smartphone? I bet, being the sophisticated reader that you are, you do. You only need to do a quick scan of people on trains, in supermarket queues and around the office to know that smartphones are absorbing more and more of people’s attention.
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Sooo, the new website is up and running, after a few minor technical hitches. On the home page you’ll see I’ve followed through with the idea/threat of switching to promoting myself as an agency. Along with the elevated sense of self importance, I’m hoping it will push
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Dear Readers, Sorry for the flood of promotional sounding posts in your inboxes and RSS feeds this weekend. As I hope you’ve guessed, these weren’t supposed to have been sent out (I’d never use my blog for such blatant self promotion). I’m currently updating my website with
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Why do people buy things? Sounds a simple question. In the copywriting world, you’re taught to use a combination of aspiration, emotion and logic to secure a purchase. But there can also be subconscious irrational reasons at play. Over the last decade ‘behavioural economics’ has grown in
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SEO has always been a game of cat and mouse. As soon as an effective tactic is uncovered everyone rushes to exploit it before Google finds out and slams the door, often maiming a few fingers in the process. For years now, article marketing has been a
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When one door closes, another door opens. Long time readers will know that I’m not a fan of the $10 (or less) per keyword article copywriting gigs you find on freelance bidding websites, like Elance and Guru. I pity the copywriters that feel forced into these jobs,
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Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
Includes advice on writing headlines, how to structure a sales letter and how to make your copywriting punchy:
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