This post is based on Mark Joyner’s talk “Business as Asymmetric Warfare” at Project Persuasion Goes Dark 3.0. “The supreme art of war is to subdue the enemy without fighting” – Sun Tzu Plucking away on a keyboard may not
Campaign’s are rarely profitable from day one. It’s an ugly truth all the world’s best marketers know about, and have the war stories to prove it. Dan Kennedy is one such marketer. Because even his now revered newsletter wasn’t a
This post is based on Mark Joyner’s presentation “Trump Cards of Persuasion” at Project Persuasion Goes Dark 3.0. Ever tried the “Columbo Close”? This is where you’re reaching the end of your sales letter… your prospect is wavering… and you
Got a list of subscribers you haven’t contacted in a while? Here’s how to re-engage in a way they’ll welcome and can generate sales at the end… Don’t send a grovelling email saying “sorry for not contacting”. March in with
This post is based on Mitch Miller’s presentation “Down the Rabbit Hole with Tai Lopez” at Project Persuasion Goes Dark 3.0. Want to know how to attract higher paying clients and lift your rates? You’ve got to boost your status.
“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his surroundings every waking moment on edge. The ability to
Google “[keyword] we hate spam as much as you do” to find newsletters related to your area of specialist knowledge. 2. Signup to their newsletter and see if their thank you page takes you to an affiliate offer 3. If
I’m guy wearing the hat second from the right back row Last weekend I attended Project Persuasion Goes Dark in Phuket. Over 3 days I was lucky enough to rub shoulders and grab quick chats with legendary marketer Mark Joyner,
From the way Facebook is bashing down on supplement ad campaigns with its banhammer, like a frenzied game of whack-a-mole, it’s clear supplement ads have to be whiter than white to stay alive. No longer can you make unsubstantiated claims
In our line of work, there are no diplomas, certificates, or league tables to tell you when you’ve made the grade. There’s no board of examiners to say when you’ve progressed from competent to craftsman. Sure, praise from clients and
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3 Ways to Wage War on Bigger Competitors
This post is based on Mark Joyner’s talk “Business as Asymmetric Warfare” at Project Persuasion Goes Dark 3.0. “The supreme art of war is to subdue the enemy without fighting” – Sun Tzu Plucking away on a keyboard may not
Random Stuff Post #1
Campaign’s are rarely profitable from day one. It’s an ugly truth all the world’s best marketers know about, and have the war stories to prove it. Dan Kennedy is one such marketer. Because even his now revered newsletter wasn’t a
Ever tried the “Columbo close”?
This post is based on Mark Joyner’s presentation “Trump Cards of Persuasion” at Project Persuasion Goes Dark 3.0. Ever tried the “Columbo Close”? This is where you’re reaching the end of your sales letter… your prospect is wavering… and you
How to Resurrect a Cold Email List
Got a list of subscribers you haven’t contacted in a while? Here’s how to re-engage in a way they’ll welcome and can generate sales at the end… Don’t send a grovelling email saying “sorry for not contacting”. March in with
Creating a Personal Brand that Crushes
This post is based on Mitch Miller’s presentation “Down the Rabbit Hole with Tai Lopez” at Project Persuasion Goes Dark 3.0. Want to know how to attract higher paying clients and lift your rates? You’ve got to boost your status.
7 Mindset Hacks for Copywriting Success
Easy Way to Get $5k Retainers
Google “[keyword] we hate spam as much as you do” to find newsletters related to your area of specialist knowledge. 2. Signup to their newsletter and see if their thank you page takes you to an affiliate offer 3. If
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FTC Compliance Guidelines for Natural Health Supplements – Turn a Minefield into a Trust Tree
From the way Facebook is bashing down on supplement ad campaigns with its banhammer, like a frenzied game of whack-a-mole, it’s clear supplement ads have to be whiter than white to stay alive. No longer can you make unsubstantiated claims
Big 3 Copywriter Traits to Go from Good to Great
In our line of work, there are no diplomas, certificates, or league tables to tell you when you’ve made the grade. There’s no board of examiners to say when you’ve progressed from competent to craftsman. Sure, praise from clients and