What does a copywriter do? What does a copywriter do? It’s a question I get asked a lot when meeting new people, and even at business networking events. In a nutshell, a copywriter writes persuasive marketing communications for advertising, marketing campaigns and websites where the goal is to sell, rather than just inform or educate. […]
3 Things I Wish I’d Known Before Launching a Supplement Offer
It’s hard to believe… But work on my supplement offers is still in motion. If you’ve been subscribed for the last 12 months you’ll know that I’ve been working on launching my own supplement offers for the last year. And for 10 of those 12 months things didn’t go smoothly. Not at all. The good […]
I paid $13,500 to join a Facebook group. Here’s why
If you’d told me a week ago I’d willingly spend $13,500 to join a Facebook group I’d of told you “you’re outta your darn mind!” But then Copy Accelerator Live happened. Over two days I got blown away by the camaraderie… quality of the talks… and the overwhelming LOVE CA members had for their tribe. […]
12 Point Checklist for Copy Reviews
What’s the best way to attract clients? To endlessly send cold emails until you get flagged as spam? Or to handpick 10 clients you REALLY want to write for… And then share ideas on how they can improve their conversions and moolah? My advice would be the latter. Sure, this strategy always has the risk […]
3 Ways to Impress a Billion Dollar Copywriter
You’ve heard of Stefan Georgi, right? A copywriter whose sales letters bossed the first page of Clickbank… Charges $50-100k per sales letter… Writes copy set to generate $1bn (yes, bn) for clients this year… And he’s the creator of the RMBC Method (which I was banging on about a couple of months ago). Well, get […]
How Rolex Turned an Inferior Product into a Hot Seller
In the late 60s, Rolex was nothing special. They were just another watchmaker. But then something happened that flipped the watch market upside down. Seiko unveiled the Astron – the world’s first “quartz clock” wristwatch. All of a sudden Rolex’s watches looked dated. Basic. Even cheap. Rolex knew they had to do something fast… something […]
URGENT – Stefan Georgi just shared a chance to turbocharge your career writing for him… But there's a catch
I know I’ve been banging on a lot about Stefan Georgi’s RMBC method recently… But I feel compelled to bang some more… Because the ‘$50k per sales letter’ man just shared an UNBELIVABLE opportunity…. A chance for copywriters to turbocharge their career writing for his 9 figure clients… and get the fame, glory and money […]
RMBC Method Review – Can it Really Help You Earn $50k Writing Sales Letters in 3 days?
In my RMBC Method review I cover how it works and if it really can enable you to write high converting sales letters in 3 days, and charge $50k per letter. Writing sales letters used to be an arcane art… shrouded in mystery. Legendary copywriters would spend 4-6 weeks reading around the topic… Walking around […]
3 Ways to Thrive During the Coronavirus Outbreak
Shock. Fear. Disbelief. Denial…. And now gradual acceptance. No doubt about it… the coronavirus outbreak has held us on one heck of a rollercoaster ride the last few weeks. And a ride we’re not getting off any time soon. We’re in for months (if not years) of economic turmoil, social unrest and uncertainty. Some say […]
How the Evolution of Branding Has Made Us Self Absorbed, Unfulfilled and Craving Conflict
How are you coping out there? I’m in Thailand and looking to book a flight out pronto. My visa expires in a week, Thai Airways aren’t answering the phone (I’ve tried literally evey number I could find) and there’s a hovering threat of airports in the UK getting closed. But this is still small fry […]