B2B marketers can learn a lot from Frank Kern. The thing is, most marketers in the corporate world have never heard of him. Funny when you consider that the world’s ‘highest paid direct response info marketing copywriter’ has made over $47 million for himself and his clients. What’s more impressive is that no development labs, factories or […]
4 Step Lead Generation Strategy
When I submit proposals to clients I like to provide them with strategic advice, and not just how many keystrokes they’re getting for their money. Recently a client asked me to recommend a lead generation strategy. I was happy to comply. This strategy can be used by freelancers, consultants and any business where you need to educate […]
A Copywriting Formula for Earning Riches from Niches
Ever considered adding ‘makeover artist’ to your services? Allow me to explain… Whenever starting a new project, one of the biggest challenges is making a client’s products seem special. Even if it has the same widgets and speed settings as all the others, there are ways of making the most bland product standout. Two ways are to focus […]
Earn $300 Per Page Writing ‘Key Message Copy Platforms’
Wouldn’t it be great to get paid for writing proposals? Or are all those unpaid hours putting together marketing plans part of the cost of doing business? Well, B2B copywriter Casey Demchak has been pocketing a tidy $3,000 writing ten page proposals for years. That’s $300 per page. The secret to his success? The proposals […]
Why 5 Emails Are Better Than 1 – This Tough Love Cost Me a Project
Recently a client asked me to write a single email to promote his business. This was to be sent to a list he’d created after scouring the web for prospects. Now, I could have taken his money, written the email and wished him all the best. But I thought I’d make him aware of a few realities… […]
6 Steps to Writing Winning Copywriting Proposals
How you respond to enquiries can be decisive in winning projects or eating baked beans for dinner. It can also turn a one off project into the start of a long-term relationship. So try to be tactical in how you make your offer. Apply the same rules as you would to any other piece of copy – find out what your prospect’s […]
7 Podcasts to Enrich Your Copywriting and Marketing Knowledge
[vc_row][vc_column][vc_column_text] In today’s marketing world, you need to wear a lot of hats. With SEO, PR and content marketing all converging like never before, you need to be clued up on multiple areas if you want to be the added value copywriter clients are crying out for these days. A great way of building up your […]
Popups Not Working? Create Lead Magnets Instead
Hopefully, last week’s post on the folly of chasing Likes instead of leads had you nodding sagely in agreement. Now that’s out of the way, I’m sure you’d like to know how today’s smart marketers are generating leads like gangbusters? As with many of the best tactics, this one is nothing new. All it involves […]
2 out of 5 UK marketers still struggle with content marketing. How to be one of the successful ones in 2015
UK marketers are getting better, but 42% still rate themselves as ineffective at content marketing. If they want to get better results next year, they’d do well to sit beside people who’ve been successfully creating cash from content for years. As we head into 2015, the content marketing revolution rolls on with gusto. Businesses on both sides […]
I goofed. Here’s that Inbound Marketing eBook again
[vc_row][vc_column width=”1/2″][vc_single_image image=”3638″ img_size=”full” img_link=”http://copywriterscrucible.com/wp-content/uploads/Inbound%20Marketing%20in%20Two%20Weeks%20-%20Matt%20Ambrose%20-%20The%20Copywriter’s%20Crucible.pdf”][/vc_column][vc_column width=”1/2″][vc_column_text]Hands up, I goofed. Two weeks ago I posted about my new Inbound Marketing eBook only to discover the email subscribe button didn’t work. Cue double face palm. It’s working now, but to avoid a repeat disaster I’m going to just hand it over without having to register. This does […]