Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client. Let me tell you, it was painful listening. The consultant was trying to convince a rightly cynical client that social media was the ‘new way’ of marketing. That nobody read emails or visited corporate […]
Sales Funnel Masterclass – Jeff Goins’ Tribe Writers Relaunch
The best copywriters are also the best marketers. With a dash of marketing nous, there’s no reason to be scrambling for short change on freelance bidding sites or mailbombing marketing managers to get work. You can create it yourself. After all, when you’re a machine at pumping out emails, sales page and VSLs for clients, […]
The Ray Edwards ‘Copywriting Academy’ Review – Should You Believe the Hype?
Freelance copywriting is the ultimate lifestyle business. You get to set your own hours, be the boss of you and spend all day writing about interesting topics. So it’s no wonder so many people are eager to join the Ray Edwards Copywriting Academy to realize their dreams. Before I give you my opinion on whether […]
Guest Post – 6 Secrets to Landing High-paying Clients (Without a Portfolio)
Landing high-paying clients is one of the toughest challenges we face as freelancers. You can try scratching out a living on freelance bidding sites. But if you’re serious about growing your income and career, client outreach must be one of your daily tasks. But what’s the best way of doing it, so you don’t waste hours sending unread emails […]
Frustrated Fiction Writer? Unleash Your Creative Talents with ‘Mash Stories’
Like many of us in the copywriting trade, my journey towards this profession began in creative writing classes at school. Crafting stories every week was a rare opportunity to cut loose on something I actually enjoyed. If, like me, you still have a fiction itch to scratch, I recommend checking out Mash Stories. They run a […]
47 Elite Email Marketing Tips – Strategies to Earn $44 for Every $1 Spent
Forget the mobile and social media hype. Email is the sales powerhouse to focus your efforts on. For every $1 spent $44.25 is the average return. With such a massive ROI, email marketing is the best way to convert leads and increase profits. It’s no wonder, 67% of marketers say that email is key for […]
Homer Simpson, Donald Trump and Marketers Rattling Cages
To the uninformed, The Simpsons is a kids’ cartoon. To those that know better, it’s been one of the best satirical programmes for decades, shining a mirthy light on what’s ridiculous or plain wrong with modern society. In one episode Homer successfully runs for Sanitation Manager. He do so while ‘rattling cages’, bucking the trend […]
7 Steps to Creating Exceptional Content
[vc_row][vc_column width=”1/1″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text] Is Content Marketing a Waste of Time? Marketers are producing more content than ever before. But too often, what’s created is dull, unfocused and fails to get much interest from buyers: – 30 companies scored just 12.8 out of 30 for the engagement value of their content – Forrester Research – More […]
Is Content Marketing a Waste of Time?
Content marketing. The campaign that never ends. Never have marketers pumped out so many blogs, Slideshares, YouTube videos and reports to feed the unfulfilled appetite of buyers. Or so we’re told. The stats may suggest otherwise. According to SiriusDecisions – ‘More than 60% of B2B content ends up in ‘content wasteland‘. In other words, it’s never read. This […]
John Carlton’s Simple Writing System Review – Is It Really THAT Good?
John Carlton’s Simple Writing System has been hailed as one of the best courses money can buy. But it may more suitable for some copywriters than others. In case you didn’t know, John is known as one of the most imitated, ripped off copywriters in the world. And for good reason – his copy has […]