Posts Tagged "inbound marketing"

47 Elite Email Marketing Tips – Strategies to Earn $44 for Every $1 Spent

Forget the mobile and social media hype. Email is the sales powerhouse to focus your efforts on. For every $1 spent $44.25 is the average return. With such a massive ROI, email marketing is the best way to convert leads

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7 Steps to Creating Exceptional Content

Is Content Marketing a Waste of Time? Marketers are producing more content than ever before. But too often, what’s created is dull, unfocused and fails to get much interest from buyers: – 30 companies scored just 12.8 out of 30
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Is Content Marketing a Waste of Time?

Content marketing. The campaign that never ends. Never have marketers pumped out so many blogs, Slideshares, YouTube videos and reports to feed the unfulfilled appetite of buyers. Or so we’re told. The stats may suggest otherwise. According to SiriusDecisions – ‘More than 60%

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4 Step Lead Generation Strategy

When I submit proposals to clients I like to provide them with strategic advice, and not just how many keystrokes they’re getting for their money. Recently a client asked me to recommend a lead generation strategy. I was happy to comply. This

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Popups Not Working? Create Lead Magnets Instead

Hopefully, last week’s post on the folly of chasing Likes instead of leads had you nodding sagely in agreement. Now that’s out of the way, I’m sure you’d like to know how today’s smart marketers are generating leads like gangbusters?

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11 Tools to Power Your Content Marketing Planning in 2015

The first week of January is nearly over and my resolutions to get up earlier and drink less coffee are a distant memory. But I hope you’ll join me in sticking to one resolution this year, and that’s to be

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2 out of 5 UK marketers still struggle with content marketing. How to be one of the successful ones in 2015

UK marketers are getting better, but 42% still rate themselves as ineffective at content marketing. If they want to get better results next year, they’d do well to sit beside people who’ve been successfully creating cash from content for years. As we

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I goofed. Here’s that Inbound Marketing eBook again

Hands up, I goofed. Two weeks ago I posted about my new Inbound Marketing eBook only to discover the email subscribe button didn’t work. Cue double face palm. It’s working now, but to avoid a repeat disaster I’m going to
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How to Update Your PR Strategy to Stop Publishing into the Digital Vacuum But Instead Generate Real Results for Your Clients

PR used to be a lonely soul. It would perform tasks in isolation, diligently writing back slapping press releases to keep the boardroom happy. But times have changed. PR has since been brought in from the cold to work shoulder

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What is the impact of Google Hummingbird on SEO Copywriting? Nothing we didn’t know already

It’s now been a few months since Google released its  Hummingbird update. While it affected a reported 90 percent of websites, in the main it’s been met with a sigh of relief. Those who’ve been following the rules of diligently

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