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Posts Tagged ‘copywriter’

Metal Design Furniture

Metal Design Furniture

This company manufactures its own high end metal garden and home furniture. They wanted their catalogue copy to emphasise their furniture’s beauty, hardwearing construction and bespoke design: After discussing the requirements, I imagined the situations in which the furniture would be used and tried to build a

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Three ways of creating a mobile version of your website

Three ways of creating a mobile version of your website

Do you own a smartphone? I bet, being the sophisticated reader that you are, you do. You only need to do a quick scan of people on trains, in supermarket queues and around the office to know that smartphones are absorbing more and more of people’s attention.

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The Copywriter’s Crucible Puts Clichéd Copywriting on Trial

The Copywriter’s Crucible Puts Clichéd Copywriting on Trial

Sooo, the new website is up and running, after a few minor technical hitches. On the home page you’ll see I’ve followed through with the idea/threat of switching to promoting myself as an agency. Along with the elevated sense of self importance, I’m hoping it will push

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Why Facebook’s popularity is great news for copywriters, and bad news for article writing sweatshops

Why Facebook’s popularity is great news for copywriters, and bad news for article writing sweatshops

When one door closes, another door opens. Long time readers will know that I’m not a fan of the $10 (or less) per keyword article copywriting gigs you find on freelance bidding websites, like Elance and Guru. I pity the copywriters that feel forced into these jobs,

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Should B2B Copywriting Be More Conversational?

Should B2B Copywriting Be More Conversational?

Should you write the way you talk? Many copywriters I follow (Dean Rieck for example) and learn from certainly think so. But persuading the B2B marketing crowd of conversational copywriting’s merits is another matter. Conversational copywriting is an informal style that mimics they way you’d talk to

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How to Write Email Subject Lines that Get Your Emails Opened and Devoured

How to Write Email Subject Lines that Get Your Emails Opened and Devoured

Writing subject lines for email campaigns can be tricky. Their impact can decide whether your emails are ripped open and every word devoured, or dumped nonchalantly in the junk pile. At this time of year there’s even more noise than usual in people’s inboxes. And so your subject line

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Struggling to write an opener for your sales letter? Try one of these…

Struggling to write an opener for your sales letter? Try one of these…

Do you ever find yourself staring at a blank screen, with your head in your hands, desperately trying to think up the perfect line to open your sales letter with? The cursor hasn’t moved for the last 10 minutes and continues to blink at you, taunting your

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How to improve your copywriting’s conversion rate by writing for individuals, rather than groups

How to improve your copywriting’s conversion rate by writing for individuals, rather than groups

What do you think is the the most important element of your copywriting? The headline? The benefits? Or the product itself? Well, this was the topic of Eric Graham’s (aka The Conversion Doctor) recent video – ‘My #1 Conversion Boosting Secret Revealed’ – and I don’t think

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Should I Market Myself as an Individual or a Brand?

Should I Market Myself as an Individual or a Brand?

In the freelance writing world it would appear that we’re still struggling with the same sexist attitudes we snort at when watching Mad Men. This has been the experience of James Chartrand, anyway, who revealed on Copyblogger this week that he’s actually a woman, and felt forced

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Asked to write an email campaign? Suggest they use print as well…

There’s no question that email marketing is popular these days. As mentioned in my last post, a survey of small businesses found that 46% were already emailing customers, and another 36% planned to start. Email marketing offers many benefits. But any suggestions it’s going to kill off

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