Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client. Let me tell you, it was painful listening. The consultant was trying to convince a rightly cynical client that social media was the ‘new way’ of marketing. That nobody read emails or visited corporate […]
Sales Funnel Masterclass – Jeff Goins’ Tribe Writers Relaunch
The best copywriters are also the best marketers. With a dash of marketing nous, there’s no reason to be scrambling for short change on freelance bidding sites or mailbombing marketing managers to get work. You can create it yourself. After all, when you’re a machine at pumping out emails, sales page and VSLs for clients, […]
Guest Post – 6 Secrets to Landing High-paying Clients (Without a Portfolio)
Landing high-paying clients is one of the toughest challenges we face as freelancers. You can try scratching out a living on freelance bidding sites. But if you’re serious about growing your income and career, client outreach must be one of your daily tasks. But what’s the best way of doing it, so you don’t waste hours sending unread emails […]
Frustrated Fiction Writer? Unleash Your Creative Talents with ‘Mash Stories’
Like many of us in the copywriting trade, my journey towards this profession began in creative writing classes at school. Crafting stories every week was a rare opportunity to cut loose on something I actually enjoyed. If, like me, you still have a fiction itch to scratch, I recommend checking out Mash Stories. They run a […]
47 Elite Email Marketing Tips – Strategies to Earn $44 for Every $1 Spent
Forget the mobile and social media hype. Email is the sales powerhouse to focus your efforts on. For every $1 spent $44.25 is the average return. With such a massive ROI, email marketing is the best way to convert leads and increase profits. It’s no wonder, 67% of marketers say that email is key for […]
Homer Simpson, Donald Trump and Marketers Rattling Cages
To the uninformed, The Simpsons is a kids’ cartoon. To those that know better, it’s been one of the best satirical programmes for decades, shining a mirthy light on what’s ridiculous or plain wrong with modern society. In one episode Homer successfully runs for Sanitation Manager. He do so while ‘rattling cages’, bucking the trend […]
Frank Kern will kill me if he finds out I’ve told you this
B2B marketers can learn a lot from Frank Kern. The thing is, most marketers in the corporate world have never heard of him. Funny when you consider that the world’s ‘highest paid direct response info marketing copywriter’ has made over $47 million for himself and his clients. What’s more impressive is that no development labs, factories or […]
4 Step Lead Generation Strategy
When I submit proposals to clients I like to provide them with strategic advice, and not just how many keystrokes they’re getting for their money. Recently a client asked me to recommend a lead generation strategy. I was happy to comply. This strategy can be used by freelancers, consultants and any business where you need to educate […]
Earn $300 Per Page Writing ‘Key Message Copy Platforms’
Wouldn’t it be great to get paid for writing proposals? Or are all those unpaid hours putting together marketing plans part of the cost of doing business? Well, B2B copywriter Casey Demchak has been pocketing a tidy $3,000 writing ten page proposals for years. That’s $300 per page. The secret to his success? The proposals […]
9 Reasons Your B2B Copywriting Isn’t Converting
Slowly but surely, B2B copywriting is getting better. The message is getting through – you’re not selling to cold corporate entities. You’re selling to people. But occasionally, you still run into B2B copy that has the panache of an instruction manual and a conversion rate that would make a Facebook page cry. So if you’ve […]