Can you guess who’s the world’s highest paid TV star of all time? No, it’s not Sheldon from Big Bang Theory. Nope, it’s not Dr. Phil. It’s not even Simon Cowell or Ellen DeGeneres (despite both banking a bumper $75 mill each). Coming in waaaay ahead is TV’s ‘Queen of Media’ Oprah Winfrey. By the […]
Ever tried the “Columbo close”?
This post is based on Mark Joyner’s presentation “Trump Cards of Persuasion” at Project Persuasion Goes Dark 3.0. Ever tried the “Columbo Close”? This is where you’re reaching the end of your sales letter… your prospect is wavering… and you hit them with “Just one more thing”. A final killer benefit that obliterates their resistance. […]
Mass Hallucination
[et_pb_section fb_built=”1″ _builder_version=”3.17.6″][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://copywriterscrucible.com/wp-content/uploads/2019/02/FB_IMG_1549881211102.jpg” _builder_version=”3.17.6″][/et_pb_image][et_pb_text _builder_version=”3.17.6″] I’m guy wearing the hat second from the right back row [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.6″]Last weekend I attended Project Persuasion Goes Dark in Phuket. Over 3 days I was lucky enough to rub shoulders and grab quick chats with legendary marketer […]
Use Toll Free Numbers to Build a ‘Red Hot’ List of Prospects at Low Cost
Click costs are outta control. On Facebook they’ve rocketed from a reasonable $0.27 at the end of 2016 to a budget busting $1.72 today. And with 2 million advertisers (and rising) all fighting over that sweet Facebook traffic, the costs are only going one way amigo. And that is UP. Google stopped being profitable (in […]
7 Tactics Drayton Bird Told Me that Most Marketers Don’t Know About
It’s unbelievable. But the sad reality is that a lot of marketers don’t study. They create campaigns based on intuition, creativity and hope, instead of studying classic ads from the last fifty years to see how selling in print is really done. Ask a crowd of ad agency folks if they’ve read Caples, Hopkins and […]
Dealing with Failure
We all have to face this at some point in our working lives. We work our fingers to the bone to get a campaign launched, only to see it fizzle for a while before dying completely. The clickthrough rate is abysmal. We barely get a 1% conversion rate on the sales page and we start […]
The Simple Way to Write Copy
People often ask me what it takes to become a copywriter. What I tell them is this… to be a great (or just good) copywriter you don’t need to be able to write like Hemingway. But you DO need to be understood. Your writing needs to be easy to read. And it’s the strength of […]
Don’t Read this If You Are Happy Getting Mediocre Results from Email
Email marketing is the most profitable channel. See how I said that unequivocally. The reason is because study after study proves that it’s true: When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA Social […]
Final Week to Register for Copyhour in 2016
What’s the best way to get good, nay, an expert at writing copy? Copy that harnesses time proven persuasive techniques, emotional storytelling and buying triggers that send conversions to the moon? You could read all the classics by Hopkins, Bly, Ogilvy, Kennedy and, of course, Schwartz (if you’re lucky to get a copy) – over and over […]
7 Easy Tweaks to Turn a VSL Dud into a Sales Rocket
My VSL campaign last week bombed – and I know why… Facebook’s targeting is now second to none. You can test campaigns for as little as $5 a day and find customers with diamond cutting precision. BUT… that doesn’t mean they’re going to rush to download your report when they have no clue who you are. […]