There’s no question that email marketing is popular these days. As mentioned in my last post, a survey of small businesses found that 46% were already emailing customers, and another 36% planned to start. Email marketing offers many benefits. But any suggestions it’s going to kill off direct mail are wide of the mark. Email […]
Are You Actively Promoting Your Email Copywriting Expertise? This is Why You Should…
It might be Facebook and Twitter getting all the attention these days. But there’s one old warhorse of internet marketing that continues to deliver real results – and that’s email. It might not be as sexy as its social media cousins. But email continues to be a reliable, trusty marketing tool for building relationships, delivering special offers and attracting website […]
Why You Should Redefine Your Services to Attract More Clients (and Better Pay)
[This week’s post is a familiar theme for regular Crucible readers. But as I seem to have attracted a few new subscribers in the last couple of weeks I thought I’d show them what The Copywriter’s Crucible is all about] With summer behind us it’s time to pack away the sun lounger and get down […]
Fed Up of Churning Out Keyword Articles? Here’s How to Increase Your Copywriting Income…
The freelance copywriting life can sound enticing: choose your own hours, work from wherever you like and do what you enjoy. But the reality can be a lot different when you’re starting out. Many get stuck treading water in the dregs of keyword writing monotony, where $6 per article sounds generous. Some think the answer […]
Why Copywriters Shouldn’t Rush to Go Digital Because 60% Prefer Print
It appears as though the printed word is on its deathbed. The Yellow Pages is now more widely used as a doorstop, whilst many newspapers are wheezing their final breaths. Many expect direct mail to go the same way. So is learning how to write direct mail, brochures and sales letters a waste of time for aspiring copywriters? Are people so plugged into the digital […]
Long copy Vs. Usability? What About Relevance and Design?
With time being such a valuable commodity these days, what’s the best way of providing people with the information they need on your website? Do they really want to wade through thousands of words of carefully composed, sales driven copy? Or would they prefer bulleted lists and tidbits of info that communicate your product’s benefits […]
Free Copywriting Swipe Files and Audio Interviews with Two Copywriting Legends
Looking for a free copywriting swipe file? Then I’ve put together some great sources of expert copy to get ideas and inspiration from, so you need never be stuck on what to say in your next promo or ad. The simple act of copying sales letters and ads written by master wordsmiths should be part […]
A Copywriting Principle that’s Becoming Vital for SEO
For a while now, I’ve been using this blog as a pulpit for preaching to anyone who’ll listen on the benefits of great content. Building traffic to your website is one thing. But you still have to consider what you’re going to do when visitors arrive. Are you merely going to offer them the same […]
What Copywriters Need to Know About the Changes in SEO
There was a time when I ranked on page one of Google for my trophy keyword (copywriter), but then thought it wise to change my domain name and lose my hard won ranking in the process. Despite implementing redirects, an assortment of WordPress plugins and anything else that might make Google happy, my website continues […]
Should Your Website’s Copywriting be Informative or Persuasive?
“For six months I read all the car ads in search of information. All I found was fatuous slogans and flatulent generalities…If their engineering was as incompetent as their advertising, their cars would not run ten miles without a breakdown.†– David Ogilvy With magazines and TV struggling to cope with haemorrhaging ad revenue (and […]