Posts Tagged "Marketing"

Schwarzenegger on Marketing

Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star.

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How a Dog Helped De Beers to Sell More Diamonds

Did you know that a dog invented branding? Tis true. It wasn’t devised by an ancient sect of theologians, psychologists and savvy Greek business owners of luxury spas. Branding was invented by a dog. Allow me to explain… If you’ve

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7 Podcasts to Enrich Your Copywriting and Marketing Knowledge

In today’s marketing world, you need to wear a lot of hats. With SEO, PR and content marketing all converging like never before, you need to be clued up on multiple areas if you want to be the added value copywriter
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marketing on touchscreens

Tablet users spend more and buy more often. But is your website ready to sell to them?

Have you visited your website on a tablet? Or have you assumed/hoped it’s the same as on a desktop, only smaller? Creating a website designed for touchscreens might not be top of the marketing ‘to do’ list at the moment.

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Which Marketing Channel is the Most Trusted? Our Survey Says…

Getting people to trust you has always been a cornerstone of effective copywriting. It’s a simple principle: if people believe what you say, they’re more likely to buy. A key factor in building trust, that’s often ignored, is the channel

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behavioural economics copywriting mind tricks

Behavioural Economics – Mind Tricks You Can Use in Your Copywriting

Why do people buy things? Sounds a simple question. In the copywriting world, you’re taught to use a combination of aspiration, emotion and logic to secure a purchase. But there can also be subconscious irrational reasons at play. Over the

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Laser Branded Cornflakes?! Why’s that a USP?

Whenever asked to write about a new product or service part of the copywriter’s job is to come up with ideas on how it can be pitched. The aim is to give it a USP (unique selling proposition), which makes

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Why You Should Redefine Your Services to Attract More Clients (and Better Pay)

[This week’s post is a familiar theme for regular Crucible readers. But as I seem to have attracted a few new subscribers in the last couple of weeks I thought I’d show them what The Copywriter’s Crucible is all about]

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Are You Ignoring Your Offline Marketing?

Like many people, when I first started getting into internet marketing (blogging in particular) I got sucked into all the hype on the millions that could be made from digital products and how, after a few months work, you could

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Copywriter, PR Writer or Brand Journalist? You Decide

If you’ve arrived here looking for a PR writer please browse through my portfolio of press releases, case studies and brochures. You can also email me for a prompt response matt@copywriterscrucible.com Matthew Stibbe of bad language fame recently blogged about

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