3 Secrets to High Converting Upsells

There are 3 secrets to writing upsells 7 figure business owners know about… That 5 figure business owners don’t. What to know what they are? Here you go… Longer upsells tend to convert better After people have spent 40 mins reading your sales letter… You may think it’s time to give them a break and […]

What a $100m Email Copywriter Told Me About Writing High Converting Emails

I was on a call last night with Ryan Saplan from Warrior Media. He’s made hundreds of millions writing emails for clients. Here’s what he told me… Track EVERYTHING. The only way to make smart decisions is to have accurate data, rather than based on feels. Don’t just hire copywriters to write one email. Hire […]

Tell a Story to Boost Conversions for E-com Pages

Facebook is awash with ads for supplements… And most of them are losing money hand over fist. But the supplement sellers could change that if they made ONE key change… A key change that transforms their supplement from a commodity… Into being part of a movement… And that’s to tell the supplement’s backstory. A story […]

How to Write “Clicker” Health Emails in 4 Steps

They may only be 200 words long. But writing “clicker” emails for health promos that get opened and clicked through is no mean feat. Luckily there’s a proven structure you can follow to maximize your chances of getting those revered clicks (hat tip Jerrod Harlon for developing and teaching this formula): Problem  Start with the […]

What Does a Copywriter Do – The Ultimate Guide On How to Get into Copywriting (2022)

What does a copywriter do? What does a copywriter do? It’s a question I get asked a lot when meeting new people, and even at business networking events.  In a nutshell, a copywriter writes persuasive marketing communications for advertising, marketing campaigns and websites where the goal is to sell, rather than just inform or educate.  […]

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