When working with a new client it’s wise to set some ground rules. Outlining how you work will establish yourself as the adult in the room. It will also avoid mission creep and “just touching base” emails gobbling up your time.
How much are you paying for clicks these days? A dollar? Two dollars? Even higher? How about your cost per lead? If you’re paying less than $3-5 you’re doing better than marketing heavyweights like Russel Brunson. The fact is that
In our marketing bubble, webinars have been the #1 way to sell high ticket items for years. Yet in most markets, their selling power is largely untapped. B2B folks seem convinced anyway. A B2B Content Marketing Trends survey placed webinars
Listen to people and offer advice. Don’t just talk about yourself Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to
If you’ve ever wanted to hear my dulcet tones, your lucky day has arrived. I sat down with Crucible reader and natural health copywriter Paul Buzan (who has the envied position of being one of Parris Lampropoulos’ copy cubs) to share
Click costs are outta control. On Facebook they’ve rocketed from a reasonable $0.27 at the end of 2016 to a budget busting $1.72 today. And with 2 million advertisers (and rising) all fighting over that sweet Facebook traffic, the costs
It’s unbelievable. But the sad reality is that a lot of marketers don’t study. They create campaigns based on intuition, creativity and hope, instead of studying classic ads from the last fifty years to see how selling in print is
If you’re charging per hour, you’re undercharging. Why? Because in this madcap world of freelancing there are all manner of tasks beyond sitting down and writing copy. Try this for a week: Track everything you do on a spreadsheet. It