“Our business is infested with idiots who try to impress by using pretentious jargon.” – David Ogilvy Words are an undervalued asset in the business world. Whether clouded in technical jargon, marketing buzz words or hype filled corporate claptrap, writing fails to communicate when it’s trying too hard to sound clever or impressive. This misguided […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
eBook on Persuasive Writing Coming Soon
Just a quick post this week to let you know I havent abandoned you and will be back blogging soon. Currently I’m working on an eBook on persuasive writing which I’ll be serialising on the blog before giving it away for free in a couple of weeks. It won’t contain any groundbreaking info most writers […]
Business Blogging/Content Marketing Campaign Tips
Last week I offered some advice on why businesses of all kinds (whether you’re a one man band or continent spanning corp) should consider starting a content marketing campaign. People are constantly searching the web for answers, so if you can provide useful information in a way that promotes your expertise then you can increase […]
Copywriter, PR Writer or Brand Journalist? You Decide
If you’ve arrived here looking for a PR writer please browse through my portfolio of press releases, case studies and brochures. You can also email me for a prompt response matt@copywriterscrucible.com Matthew Stibbe of bad language fame recently blogged about the difficulty of defining what he does at dinner parties. Should he say he’s a […]
WordPress Autoresponder Plugin Released
Do you wish you could do more with posts you spent hours researching and writing only to see them disappear into the dark depths of your archives? Well, now you can thanks to a new autoresponder plugin for WordPress. Whilst autoresponders are nothing new, the best thing about this plugin is that enables you to […]
One-to-one marketing and its implications for copywriters
In recent weeks, I’ve discussed why you need to adjust your copywriting’s personality to appeal to different audiences. It just comes with the territory. Well, the rise of one-to-one marketing means the ability to mould your language and style to match your target market could soon be in greater demand. What is one-to-one marketing? With […]
Which Personality Type Does Your Copywriting Appeal To?
Different people like to be spoken to in different ways. Some want to know the facts, whilst others are more interested in hearing a story. So copywriting needs to be pitched to match the attitude and style of your target audience, and resonate with their personality type, if you want it to provoke the right […]
What’s Your Copywriting’s Personality?
If copywriting is salesmanship in print then all you;ve got to do is weave a benefit laden pitch that will persuade anybody to buy, right? Well, whilst that’s generally true, what you’ve also got to consider is that different people respond to words in different ways. The trick is to write in a style that […]
Lost in Google’s sandbox? Here’s how to find your way out
[Photo courtesy Hamed Saber] Since moving to my new domain in March I’ve been stripped of my glorious Google page one rankings for my key terms (copywriter, copywriting etc), and left groveling with a begging bowl in the dank, dark depths of its search listings. Whilst a brief fall from grace was expected, I’d hoped […]
Junta 42 releases eBook: ‘How to attract and retain customers with content NOW’
A great blog if you’re a believer in the benefits of valuable content for converting browsers into buyers (which I am), Junta 42 has released a new eBook on content marketing and why you should implement it as part of your marketing strategy. The eBook’s 11 pages long, and provides some inspiring case studies and […]