In earlier chapters you identified how to appeal to your target audience and compiled a list of your product’s benefits. Now you need to plan how to structure your writing so it leads your reader along a logical path of thought towards taking action. Just like how a seasoned debater or lawyer prepares to argue […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Welcome to 2009 Crucible Readers
Now the holidays are behind us, I hope you’re as ready as I am to get stuck into 2009 and to take advantage of every opportunity offered by the net for marketing and growing your business. It’s certainly going to be a tough year for many people; I’ve started hearing the ‘d’ word mentioned in […]
Happy Holidays Crucible Readers
I’d imagine you’re too excited about the holidays to concentrate on a persuasive writing lesson this week. So instead I’m going to wish you all a Merry Christmas, and I look forward to seeing you all with your pens ready in a week or so. In the meantime I’ll leave you with this informative video […]
Writing Persuasively 3 – Features Tell, Benefits Sell
“In our factory, we make lipstick. In our advertising, we sell hope.” – Charles Revson Whenever someone reads your website’s landing page or sales letter they’re not thinking about how clever the wordplay is but ‘what’s in it for me?’ They want to know how your product can solve their problem and benefit them personally, […]
Writing Persuasively 2 – Planning Why You Are Writing, Who To And What Action You Want Them To Take
“The more informative your advertising, the more persuasive it will be.†– David Ogilvy As any lawyer knows, it’s not the strength of your words but the strength of your arguments that wins. The same rule applies to persuasive writing. Dazzling the reader with your use of a thesaurus or adopting a pushy tone isn’t […]
Writing Persuasively 1 – Do You Want to Communicate or Confuse?
“Our business is infested with idiots who try to impress by using pretentious jargon.” – David Ogilvy Words are an undervalued asset in the business world. Whether clouded in technical jargon, marketing buzz words or hype filled corporate claptrap, writing fails to communicate when it’s trying too hard to sound clever or impressive. This misguided […]
eBook on Persuasive Writing Coming Soon
Just a quick post this week to let you know I havent abandoned you and will be back blogging soon. Currently I’m working on an eBook on persuasive writing which I’ll be serialising on the blog before giving it away for free in a couple of weeks. It won’t contain any groundbreaking info most writers […]
Business Blogging/Content Marketing Campaign Tips
Last week I offered some advice on why businesses of all kinds (whether you’re a one man band or continent spanning corp) should consider starting a content marketing campaign. People are constantly searching the web for answers, so if you can provide useful information in a way that promotes your expertise then you can increase […]
Copywriter, PR Writer or Brand Journalist? You Decide
If you’ve arrived here looking for a PR writer please browse through my portfolio of press releases, case studies and brochures. You can also email me for a prompt response matt@copywriterscrucible.com Matthew Stibbe of bad language fame recently blogged about the difficulty of defining what he does at dinner parties. Should he say he’s a […]
WordPress Autoresponder Plugin Released
Do you wish you could do more with posts you spent hours researching and writing only to see them disappear into the dark depths of your archives? Well, now you can thanks to a new autoresponder plugin for WordPress. Whilst autoresponders are nothing new, the best thing about this plugin is that enables you to […]