Welcome to 2009 Crucible Readers
Now the holidays are behind us, I hope you’re as ready as I am to get stuck into 2009 and to take advantage of every opportunity offered by the net for marketing and growing your business.
It’s certainly going to be a tough year for many people; I’ve started hearing the ‘d’ word mentioned in reference to the economic plight both sides of the pond.
However, I’m going to leave doom ridden talk to the journalists, and instead concentrate on the opportunities available to SMEs who’re able to promote themselves more responsively and flexibly than their monolithic corporate competitors.
The next chapter in my writing persuasively series is almost ready to go to press. But in the meantime I’d like to share with you a new eBook bda (Buckingham Design Associates) have published, which I’ve contributed to and features some of their most popular blog posts from last year.
You can download the eBook for free from their website, and I think it provides a great example of how you can reuse blog content so it continues to be read long after it’s become buried in your archives.
If the following article titles interest you, why not head over to the bda site and have a flick through the eBook for yourself?
- Marketing in a recession – can you afford not to?
- Branding – whatâ€™s your big idea?
- The new email marketing – talking to customers individually
- Discover the power of storytelling
- Logo design tips – what does an image say about you?
- Going tribal – two UK websites thriving from tribal marketing