“For six months I read all the car ads in search of information. All I found was fatuous slogans and flatulent generalities…If their engineering was as incompetent as their advertising, their cars would not run ten miles without a breakdown.†– David Ogilvy With magazines and TV struggling to cope with haemorrhaging ad revenue (and […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Are You Ignoring Your Offline Marketing?
Like many people, when I first started getting into internet marketing (blogging in particular) I got sucked into all the hype on the millions that could be made from digital products and how, after a few months work, you could look forward to sipping cocktails on a beach whilst the sales poured in. Whilst it […]
Persuasive Writing eBook Released – The Art of Using Words to Convince, Compel and Sell
Three months and several rewrites later, my eBook on persuasive writing has finally been released. It comprises of all the posts from my recent persuasive writing series, and a couple more to fill in the gaps. Experienced copywriters won’t discover anything new. But I’m hoping the eBook will be useful for visitors looking for advice […]
15 Punchy Copywriting Tips
“They were easier to read than ignore” – Victor Schwab If you’re looking for punchy copywriting tips, you’ve landed in the right place. It’s often said that copywriting can’t be too long, just too boring. And let’s face it, marketing and advertising is only tolerated at the best of times. So if your copy […]
Struggling to find work? Here’s how to promote your copywriting services to clients
I think we’re all getting bored of hearing how times are tight and marketing budgets are getting slashed, so I thought I’d offer some tips to on how to pitch copywriting services to clients. Even in brighter times, it’s always been difficult securing funding for a web project’s written element. Businesses often care more about […]
Grow Your Subscribers with this Unblockable Pop-up WordPress Plugin
My persuasive writing eBook is currently in the operating room undergoing surgery. The different parts didn’t assemble as neatly as I’d hoped. I started off discussing business writing in general but by chapter seven I’d started focusing on sales letter and landing page copywriting. So I’m now in the process of cutting unwanted material with […]
Persuasive Writing 7 – Editing Your Writing
It’s believed that procrastination and writer’s block are caused by the writer’s desire to achieve perfection. The fear of composing an awkward sentence or weak turn of phrase can be so paralysing that many writers simply can’t face the simple act of typing words into their keyboard. But it’s also believed that writer’s block is […]
Persuasive Writing 6 – Using Metaphors to Spark Imagination
“Metaphors have a way of holding the most truth in the least space.” – Orson Scott Card Whether in Homer’s Iliad, Shakespeare’s plays or Rowling’s Harry Potter, fictional writing is packed with metaphors because they’re so effective at stimulating a reader’s imagination. Metaphors are powerful because by transferring the qualities of one object onto another […]
Persuasive Writing 5 – Writing Headlines that Reel in Readers
“On the average, five times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90 percent of your money.†– David Ogilvy You might be a copywriting genius, and composed a sales letter that can sell carpets to Egyptians. But if […]
That’s it, I give in…I’ve joined Twitter!
I’ve been able to avoid it up until now, thinking it would just be another time waster and excuse to procrastinate (up there with checking my site stats every two minutes). However, after listening to the Freelance Radio podcast (recommended listening to anyone navigating the freelance, remote working world) I decided to give Twitter a […]