Do we procrastinate because of our fear of success? Is it our fear of failure? Or are we just lazy? Whatever the reason, it’s a common problem amongst us freelancers. Well, this year I thought I’d make it my resolution to try and kick the habit for good. ‘An impossible task’ I hear you say, […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Should I Market Myself as an Individual or a Brand?
In the freelance writing world it would appear that we’re still struggling with the same sexist attitudes we snort at when watching Mad Men. This has been the experience of James Chartrand, anyway, who revealed on Copyblogger this week that he’s actually a woman, and felt forced to promote herself as a man to attract […]
Asked to write an email campaign? Suggest they use print as well…
There’s no question that email marketing is popular these days. As mentioned in my last post, a survey of small businesses found that 46% were already emailing customers, and another 36% planned to start. Email marketing offers many benefits. But any suggestions it’s going to kill off direct mail are wide of the mark. Email […]
Are You Actively Promoting Your Email Copywriting Expertise? This is Why You Should…
It might be Facebook and Twitter getting all the attention these days. But there’s one old warhorse of internet marketing that continues to deliver real results – and that’s email. It might not be as sexy as its social media cousins. But email continues to be a reliable, trusty marketing tool for building relationships, delivering special offers and attracting website […]
Remote Working Tips for Writers
What I now wile away the hours looking at when I should be writing So, been living in Malta for two weeks now and loving it. Still feels like summertime here and I have a beach (of sorts) on my doorstep. Only problem is I have to constantly fight the urge to jump in a […]
Living the Remote Worker Lifestyle – First Stop Malta
Back in my cubicle days I used to dream of escape and jetting off to foreign shores. I’d already spent just over a year traveling around Australia and SE Asia. But that just whetted my appetite for seeing more of what’s out there. A few years have passed since then, and whilst I’ve left my cubicle I still […]
Why You Should Redefine Your Services to Attract More Clients (and Better Pay)
[This week’s post is a familiar theme for regular Crucible readers. But as I seem to have attracted a few new subscribers in the last couple of weeks I thought I’d show them what The Copywriter’s Crucible is all about] With summer behind us it’s time to pack away the sun lounger and get down […]
The Copywriter’s Crucible Scoops an Award
Writing a blog can sometimes be an isolating experience. You hammer out a post each week (well, most weeks anyway) before publishing it and hoping someone somewhere will find it useful. Unlike paid tasks, you don’t get the luxury of an email or phone call letting you know whether you’re on the right track. Instead, comments […]
Fed Up of Churning Out Keyword Articles? Here’s How to Increase Your Copywriting Income…
The freelance copywriting life can sound enticing: choose your own hours, work from wherever you like and do what you enjoy. But the reality can be a lot different when you’re starting out. Many get stuck treading water in the dregs of keyword writing monotony, where $6 per article sounds generous. Some think the answer […]
Want 55% more traffic? Start a blog
When I started this blog three years ago I used it as a platform for banging my drum about the benefits of blogging for businesses (in fact, The Copywriter’s Crucible was originally called the keyword packed ‘SEO and Business Blogging UK’ (I don’t know why I changed the name either)). I started blogging after being indoctrinated […]