Back in my cubicle days I used to dream of escape and jetting off to foreign shores. I’d already spent just over a year traveling around Australia and SE Asia. But that just whetted my appetite for seeing more of what’s out there. A few years have passed since then, and whilst I’ve left my cubicle I still […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Why You Should Redefine Your Services to Attract More Clients (and Better Pay)
[This week’s post is a familiar theme for regular Crucible readers. But as I seem to have attracted a few new subscribers in the last couple of weeks I thought I’d show them what The Copywriter’s Crucible is all about] With summer behind us it’s time to pack away the sun lounger and get down […]
The Copywriter’s Crucible Scoops an Award
Writing a blog can sometimes be an isolating experience. You hammer out a post each week (well, most weeks anyway) before publishing it and hoping someone somewhere will find it useful. Unlike paid tasks, you don’t get the luxury of an email or phone call letting you know whether you’re on the right track. Instead, comments […]
Fed Up of Churning Out Keyword Articles? Here’s How to Increase Your Copywriting Income…
The freelance copywriting life can sound enticing: choose your own hours, work from wherever you like and do what you enjoy. But the reality can be a lot different when you’re starting out. Many get stuck treading water in the dregs of keyword writing monotony, where $6 per article sounds generous. Some think the answer […]
Want 55% more traffic? Start a blog
When I started this blog three years ago I used it as a platform for banging my drum about the benefits of blogging for businesses (in fact, The Copywriter’s Crucible was originally called the keyword packed ‘SEO and Business Blogging UK’ (I don’t know why I changed the name either)). I started blogging after being indoctrinated […]
Why Copywriters Shouldn’t Rush to Go Digital Because 60% Prefer Print
It appears as though the printed word is on its deathbed. The Yellow Pages is now more widely used as a doorstop, whilst many newspapers are wheezing their final breaths. Many expect direct mail to go the same way. So is learning how to write direct mail, brochures and sales letters a waste of time for aspiring copywriters? Are people so plugged into the digital […]
Long copy Vs. Usability? What About Relevance and Design?
With time being such a valuable commodity these days, what’s the best way of providing people with the information they need on your website? Do they really want to wade through thousands of words of carefully composed, sales driven copy? Or would they prefer bulleted lists and tidbits of info that communicate your product’s benefits […]
Free Copywriting Swipe Files and Audio Interviews with Two Copywriting Legends
Looking for a free copywriting swipe file? Then I’ve put together some great sources of expert copy to get ideas and inspiration from, so you need never be stuck on what to say in your next promo or ad. The simple act of copying sales letters and ads written by master wordsmiths should be part […]
A Copywriting Principle that’s Becoming Vital for SEO
For a while now, I’ve been using this blog as a pulpit for preaching to anyone who’ll listen on the benefits of great content. Building traffic to your website is one thing. But you still have to consider what you’re going to do when visitors arrive. Are you merely going to offer them the same […]
What Copywriters Need to Know About the Changes in SEO
There was a time when I ranked on page one of Google for my trophy keyword (copywriter), but then thought it wise to change my domain name and lose my hard won ranking in the process. Despite implementing redirects, an assortment of WordPress plugins and anything else that might make Google happy, my website continues […]