What do you think is the the most important element of your copywriting? The headline? The benefits? Or the product itself? Well, this was the topic of Eric Graham’s (aka The Conversion Doctor) recent video – ‘My #1 Conversion Boosting Secret Revealed’ – and I don’t think I’ll be sending any shockwaves by revealing that it’s […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Does Your Website’s Copywriting Make These Mistakes?
As you know, there’s an abundance of horribly written corporate websites out there – with too much back slapping self praise and not enough focus on the customer. For us copywriters, this presents an opportunity: if you can point out to a company why their website’s copy is ineffective, they might ask you to give it a makeover. Many companies complain about how poor their websites are at […]
What the iPad and Homeopathy Can Teach You About Using Hype in Your Copywriting
You often hear about how we’re imminently entering a new era of transparency and authenticity in marketing. Social networking is giving people the power to sidestep and slice through cynical marketing claims; you can’t just drench people in enough messages and hope something will stick. Based on these two examples, the new era of transparency might not be too far […]
Case Study Copywriting Tips
Arrived here from Google looking for a ‘case study copywriter’? Please take a look at some examples of case study copywriting in my portfolio or contact me directly to discuss your project. There are few ways of building customer confidence as quickly and effectively as a well researched and clearly written case study. They have […]
Free Skype Call Recorder and Copywriting Telephone Interview Tips
Now that I’m living and working from abroad, I’m finding Skype indispensible. But I guess the same is true for most freelance copywriters these days – why spend time travelling to visit clients (and braving the weather) when you can get all the info you need over the phone? Admittedly, you miss out on getting […]
Can Procrastination Be Defeated? Only One Way to Find Out…
Do we procrastinate because of our fear of success? Is it our fear of failure? Or are we just lazy? Whatever the reason, it’s a common problem amongst us freelancers. Well, this year I thought I’d make it my resolution to try and kick the habit for good. ‘An impossible task’ I hear you say, […]
Should I Market Myself as an Individual or a Brand?
In the freelance writing world it would appear that we’re still struggling with the same sexist attitudes we snort at when watching Mad Men. This has been the experience of James Chartrand, anyway, who revealed on Copyblogger this week that he’s actually a woman, and felt forced to promote herself as a man to attract […]
Asked to write an email campaign? Suggest they use print as well…
There’s no question that email marketing is popular these days. As mentioned in my last post, a survey of small businesses found that 46% were already emailing customers, and another 36% planned to start. Email marketing offers many benefits. But any suggestions it’s going to kill off direct mail are wide of the mark. Email […]
Are You Actively Promoting Your Email Copywriting Expertise? This is Why You Should…
It might be Facebook and Twitter getting all the attention these days. But there’s one old warhorse of internet marketing that continues to deliver real results – and that’s email. It might not be as sexy as its social media cousins. But email continues to be a reliable, trusty marketing tool for building relationships, delivering special offers and attracting website […]
Remote Working Tips for Writers
What I now wile away the hours looking at when I should be writing So, been living in Malta for two weeks now and loving it. Still feels like summertime here and I have a beach (of sorts) on my doorstep. Only problem is I have to constantly fight the urge to jump in a […]