[vc_row][vc_column width=”1/1″][vc_single_image image=”3072″ align=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text] Looking for an estate agency copywriter? Find out how I can help Michael Graham estate agents Established for over 40 years, Michael Graham has a long heritage of assisting buyers and sellers to successfully navigate the property market and to find the best high-end homes throughout the Oxford, Bucks and […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Behavioural Economics – Mind Tricks You Can Use in Your Copywriting
Why do people buy things? Sounds a simple question. In the copywriting world, you’re taught to use a combination of aspiration, emotion and logic to secure a purchase. But there can also be subconscious irrational reasons at play. Over the last decade ‘behavioural economics’ has grown in popularity as a way of identifying the irrational […]
Your Blueprint to Building Backlinks the Google Friendly Way
SEO has always been a game of cat and mouse. As soon as an effective tactic is uncovered everyone rushes to exploit it before Google finds out and slams the door, often maiming a few fingers in the process. For years now, article marketing has been a core SEO strategy. Inevitably, this tactic became overused/abused, […]
Why Facebook’s popularity is great news for copywriters, and bad news for article writing sweatshops
When one door closes, another door opens. Long time readers will know that I’m not a fan of the $10 (or less) per keyword article copywriting gigs you find on freelance bidding websites, like Elance and Guru. I pity the copywriters that feel forced into these jobs, where they’re paid sweat shop wages to hammer […]
Why Complex Copywriting Can Give Your Product the WOW Factor
After reading this headline, I can imagine many of you are shaking your heads thinking ‘Gheeze Matt, what planet are you on? Don’t you know you should keep it short and simple?’ Allow me to explain. Yes, it’s true – generally speaking you should keep copywriting simple. Unless you’re writing for a highly educated niche, […]
Should B2B Copywriting Be More Conversational?
Arrived here from Google looking for a B2B copywriter? Please visit my B2B copywriting service page to find out how I can help Should you write the way you talk? Many copywriters I follow (Dean Rieck for example) and learn from certainly think so. But persuading the B2B marketing crowd of conversational copywriting’s merits is […]
Technicolor – Media Services
Technicolor, a global leader in the home entertainment industry, wanted a brochure to promote its post production services to film studios. [custom_list style=”list-2″] Highlight the complexity of managing digital media libraries inhouse. Explain why outsourcing to Technicolor was the smarter option. Reinforce why major Hollywood film studios rely on Technicolor’s expertise. [/custom_list] The information for […]
Micro Focus – Cobol: No Barriers
Micro Focus wanted to promote the global launch of its application development tool, Visual Cobol R3, with a new brochure, website and video. The timeframe? One week. [custom_list style=”list-2″] Empathise with why developers have avoided using COBOL in the past. Explain why Visual Cobol R3 is different and will save them time and money. Breakdown […]
How to Write Email Subject Lines that Get Your Emails Opened and Devoured
Writing subject lines for email campaigns can be tricky. Their impact can decide whether your emails are ripped open and every word devoured, or dumped nonchalantly in the junk pile. At this time of year there’s even more noise than usual in people’s inboxes. And so your subject line has to be able to demand attention if […]
Why Brief is Better when it comes to B2B Email Copywriting
Writing B2B emails is one of your trickiest tasks as a copywriter. They might be brief (100 words max). But that just means you’ve got more to pack into every word. Business people can be stressed and busy at the best of times. They don’t have time to patiently check through every message. If you’re […]