SEO has always been a game of cat and mouse. As soon as an effective tactic is uncovered everyone rushes to exploit it before Google finds out and slams the door, often maiming a few fingers in the process. For years now, article marketing has been a core SEO strategy. Inevitably, this tactic became overused/abused, […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Why Facebook’s popularity is great news for copywriters, and bad news for article writing sweatshops
When one door closes, another door opens. Long time readers will know that I’m not a fan of the $10 (or less) per keyword article copywriting gigs you find on freelance bidding websites, like Elance and Guru. I pity the copywriters that feel forced into these jobs, where they’re paid sweat shop wages to hammer […]
Why Complex Copywriting Can Give Your Product the WOW Factor
After reading this headline, I can imagine many of you are shaking your heads thinking ‘Gheeze Matt, what planet are you on? Don’t you know you should keep it short and simple?’ Allow me to explain. Yes, it’s true – generally speaking you should keep copywriting simple. Unless you’re writing for a highly educated niche, […]
Should B2B Copywriting Be More Conversational?
Arrived here from Google looking for a B2B copywriter? Please visit my B2B copywriting service page to find out how I can help Should you write the way you talk? Many copywriters I follow (Dean Rieck for example) and learn from certainly think so. But persuading the B2B marketing crowd of conversational copywriting’s merits is […]
Technicolor – Media Services
Technicolor, a global leader in the home entertainment industry, wanted a brochure to promote its post production services to film studios. [custom_list style=”list-2″] Highlight the complexity of managing digital media libraries inhouse. Explain why outsourcing to Technicolor was the smarter option. Reinforce why major Hollywood film studios rely on Technicolor’s expertise. [/custom_list] The information for […]
Micro Focus – Cobol: No Barriers
Micro Focus wanted to promote the global launch of its application development tool, Visual Cobol R3, with a new brochure, website and video. The timeframe? One week. [custom_list style=”list-2″] Empathise with why developers have avoided using COBOL in the past. Explain why Visual Cobol R3 is different and will save them time and money. Breakdown […]
How to Write Email Subject Lines that Get Your Emails Opened and Devoured
Writing subject lines for email campaigns can be tricky. Their impact can decide whether your emails are ripped open and every word devoured, or dumped nonchalantly in the junk pile. At this time of year there’s even more noise than usual in people’s inboxes. And so your subject line has to be able to demand attention if […]
Why Brief is Better when it comes to B2B Email Copywriting
Writing B2B emails is one of your trickiest tasks as a copywriter. They might be brief (100 words max). But that just means you’ve got more to pack into every word. Business people can be stressed and busy at the best of times. They don’t have time to patiently check through every message. If you’re […]
Targeting the Youth with Direct Mail and Right Writer review
I know my blog’s output has been poor over the last few months. So to try and make amends, I’ve got a double whammy of posts for you: UK’s youth the most engaged with direct mail With all the fuss over how social media and the internet is giving young people the attention spans of […]
Referral Marketing Tips for Copywriters
Being the modest bunch that we are, copywriters often hate asking for referrals. Normally we’re only brave enough to ask for testimonials because we can do it from the safety of a computer screen. We’d all love to think that when we put our heart and soul into our writing that it will, inevitably, lead […]