Spheron is a German company that manufactures high-end digital HDR camera systems for use in crime scene investigations, security, fire and tactical training and computer generated graphics in movies. They approached us to write a press release to promote the launch of their new ‘Scanlight’: [custom_list style=”list-2″] The tone is gauged to appeal to a […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
bda – Award winning digital creative agency
bda is an award winning digital creative agency. They asked me to provide copy for their new website: [custom_list style=”list-2″] Project a professional yet human tone. Reflect their creative expertise without going down the ‘quirky’ route. Explain what’s special about their modern approach to marketing. [/custom_list] I’ve been working with bda for years, and this […]
Parkwood hardwood conservatories
Parkwood supplies a premium quality range of bespoke conservatories, windows, kitchens and other hardwood products. Its website needed to establish it as the premium choice: [custom_list style=”list-2″] Reflects their reputation for superior craftmanship and choice of materials. Uses a tone that appeals to customers whose homes are their castle, and want to furnish it with […]
Michael Graham estate agency
[vc_row][vc_column width=”1/1″][vc_single_image image=”3072″ align=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text] Looking for an estate agency copywriter? Find out how I can help Michael Graham estate agents Established for over 40 years, Michael Graham has a long heritage of assisting buyers and sellers to successfully navigate the property market and to find the best high-end homes throughout the Oxford, Bucks and […]
Behavioural Economics – Mind Tricks You Can Use in Your Copywriting
Why do people buy things? Sounds a simple question. In the copywriting world, you’re taught to use a combination of aspiration, emotion and logic to secure a purchase. But there can also be subconscious irrational reasons at play. Over the last decade ‘behavioural economics’ has grown in popularity as a way of identifying the irrational […]
Your Blueprint to Building Backlinks the Google Friendly Way
SEO has always been a game of cat and mouse. As soon as an effective tactic is uncovered everyone rushes to exploit it before Google finds out and slams the door, often maiming a few fingers in the process. For years now, article marketing has been a core SEO strategy. Inevitably, this tactic became overused/abused, […]
Why Facebook’s popularity is great news for copywriters, and bad news for article writing sweatshops
When one door closes, another door opens. Long time readers will know that I’m not a fan of the $10 (or less) per keyword article copywriting gigs you find on freelance bidding websites, like Elance and Guru. I pity the copywriters that feel forced into these jobs, where they’re paid sweat shop wages to hammer […]
Why Complex Copywriting Can Give Your Product the WOW Factor
After reading this headline, I can imagine many of you are shaking your heads thinking ‘Gheeze Matt, what planet are you on? Don’t you know you should keep it short and simple?’ Allow me to explain. Yes, it’s true – generally speaking you should keep copywriting simple. Unless you’re writing for a highly educated niche, […]
Should B2B Copywriting Be More Conversational?
Arrived here from Google looking for a B2B copywriter? Please visit my B2B copywriting service page to find out how I can help Should you write the way you talk? Many copywriters I follow (Dean Rieck for example) and learn from certainly think so. But persuading the B2B marketing crowd of conversational copywriting’s merits is […]
Technicolor – Media Services
Technicolor, a global leader in the home entertainment industry, wanted a brochure to promote its post production services to film studios. [custom_list style=”list-2″] Highlight the complexity of managing digital media libraries inhouse. Explain why outsourcing to Technicolor was the smarter option. Reinforce why major Hollywood film studios rely on Technicolor’s expertise. [/custom_list] The information for […]