Dear Readers, Sorry for the flood of promotional sounding posts in your inboxes and RSS feeds this weekend. As I hope you’ve guessed, these weren’t supposed to have been sent out (I’d never use my blog for such blatant self promotion). I’m currently updating my website with a new theme, which unfortunately seems to have […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
bda
Being a marketing agency, bda wanted to ensure they were following the same advice they give to clients and blogging regularly. So they asked me to look after writing a few posts for them: [custom_list style=”list-2″] Suggest topics each week based on the latest marketing stories. Posts promote bda’s expertise through education, and show that […]
Livebookings
Livebookings, Europe’s largest online marketing and reservations service for the restaurant industry, wanted me to help them run their blog with posts to offer restaurateurs marketing tips and to promote their brand: [custom_list style=”list-2″] I research and suggest topics each month. The articles focus primarily on internet marketing, but also offer practical advice on topics […]
Treston
Treston is one of the leading technical furniture suppliers in Europe. They wanted me to provide them with articles both for SEO purposes and to educate customers on the benefits of their furniture: [custom_list style=”list-2″] Discuss complex electronic manufacturing topics, such as electrostatic discharge (ESD), ergonomics and lean manufacturing. Explain how Treston’s products alleviate these […]
Technicolor – SingTel case study
To reinforce its position as a leading provider of on demand TV, Technicolor wanted to produce a case study to highlight how they’re assisted SingTel, Asia’s leading communications group, in providing TV shows within hours of their US broadcast: [custom_list style=”list-2″] Explains why regional broadcasters are under pressure to broadcast the latest shows in a […]
SpheronVR’s Scanlight press release
Spheron is a German company that manufactures high-end digital HDR camera systems for use in crime scene investigations, security, fire and tactical training and computer generated graphics in movies. They approached us to write a press release to promote the launch of their new ‘Scanlight’: [custom_list style=”list-2″] The tone is gauged to appeal to a […]
bda – Award winning digital creative agency
bda is an award winning digital creative agency. They asked me to provide copy for their new website: [custom_list style=”list-2″] Project a professional yet human tone. Reflect their creative expertise without going down the ‘quirky’ route. Explain what’s special about their modern approach to marketing. [/custom_list] I’ve been working with bda for years, and this […]
Parkwood hardwood conservatories
Parkwood supplies a premium quality range of bespoke conservatories, windows, kitchens and other hardwood products. Its website needed to establish it as the premium choice: [custom_list style=”list-2″] Reflects their reputation for superior craftmanship and choice of materials. Uses a tone that appeals to customers whose homes are their castle, and want to furnish it with […]
Michael Graham estate agency
[vc_row][vc_column width=”1/1″][vc_single_image image=”3072″ align=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text] Looking for an estate agency copywriter? Find out how I can help Michael Graham estate agents Established for over 40 years, Michael Graham has a long heritage of assisting buyers and sellers to successfully navigate the property market and to find the best high-end homes throughout the Oxford, Bucks and […]
Behavioural Economics – Mind Tricks You Can Use in Your Copywriting
Why do people buy things? Sounds a simple question. In the copywriting world, you’re taught to use a combination of aspiration, emotion and logic to secure a purchase. But there can also be subconscious irrational reasons at play. Over the last decade ‘behavioural economics’ has grown in popularity as a way of identifying the irrational […]