Spheron is a German company that manufactures high-end digital HDR camera systems for use in crime scene investigations, security, fire and tactical training and computer generated graphics in movies. They approached us to write a press release to promote the launch of their new ‘Scanlight’:
- The tone is gauged to appeal to a technically minded audience that wants details.
- Absolute confidentiality was maintained prior to the Scanlight’s unveiling.
- The first draft was cleared for release without any amends.
The launch of the scanlight was a major announcement for SpheronVR, and we were happy to assist in ensuring it gained lots of online publicity.