Do you own a smartphone? I bet, being the sophisticated reader that you are, you do. You only need to do a quick scan of people on trains, in supermarket queues and around the office to know that smartphones are absorbing more and more of people’s attention. And there are plenty of stats to prove […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Achieve Telecom Network – Distance learning sales letter
[custom_frame_left] [/custom_frame_left] Achieve Telecom provides distance learning services to large corporations, small businesses, schools, universities, and healthcare organizations across America. Click here to download a PDF of the sales letter They asked us to assist them in putting together a print and email campaign to promote their services to a targeted list of key decision makers […]
Promotional copy for FinanceMalta’s ‘Guide to Doing Business in Malta’ China Edition
[custom_frame_left][/custom_frame_left] FinanceMalta is a business guide aimed at senior decision makers of financial institutions to give them a clearer understanding of Malta’s financial environment and the specialist services it offers. The guide’s producers, CountryProfiler, asked us to write copy for a leaflet that would be sent to Maltese financial institutions to promote the benefits of […]
The Copywriter’s Crucible – Sales letter to B2B marketing agencies
[custom_frame_left][/custom_frame_left]From time to time, I reach out to marketing agencies to tell them about my modern, no nonsense approach to copywriting. This letter was sent to a targeted list of B2B marketing agencies with 11-50 employees: [custom_list style=”list-2″] Highlight my cliché free copywriting style, and how it can increase sales for their clients. Explain what […]
The Copywriter’s Crucible Puts Clichéd Copywriting on Trial
Sooo, the new website is up and running, after a few minor technical hitches. On the home page you’ll see I’ve followed through with the idea/threat of switching to promoting myself as an agency. Along with the elevated sense of self importance, I’m hoping it will push me up higher into the big leagues as […]
Apology to Crucible Readers
Dear Readers, Sorry for the flood of promotional sounding posts in your inboxes and RSS feeds this weekend. As I hope you’ve guessed, these weren’t supposed to have been sent out (I’d never use my blog for such blatant self promotion). I’m currently updating my website with a new theme, which unfortunately seems to have […]
bda
Being a marketing agency, bda wanted to ensure they were following the same advice they give to clients and blogging regularly. So they asked me to look after writing a few posts for them: [custom_list style=”list-2″] Suggest topics each week based on the latest marketing stories. Posts promote bda’s expertise through education, and show that […]
Livebookings
Livebookings, Europe’s largest online marketing and reservations service for the restaurant industry, wanted me to help them run their blog with posts to offer restaurateurs marketing tips and to promote their brand: [custom_list style=”list-2″] I research and suggest topics each month. The articles focus primarily on internet marketing, but also offer practical advice on topics […]
Treston
Treston is one of the leading technical furniture suppliers in Europe. They wanted me to provide them with articles both for SEO purposes and to educate customers on the benefits of their furniture: [custom_list style=”list-2″] Discuss complex electronic manufacturing topics, such as electrostatic discharge (ESD), ergonomics and lean manufacturing. Explain how Treston’s products alleviate these […]
Technicolor – SingTel case study
To reinforce its position as a leading provider of on demand TV, Technicolor wanted to produce a case study to highlight how they’re assisted SingTel, Asia’s leading communications group, in providing TV shows within hours of their US broadcast: [custom_list style=”list-2″] Explains why regional broadcasters are under pressure to broadcast the latest shows in a […]