There are few professions that can compete with the air of mystery that surrounds SEO. In fact, David Copperfield could learn a thing or two about misdirection and creating mystique from a chat with an SEO consultant. But things are changing. Google’s algorithm is getting ever more sophisticated, and the attempts to game it ever […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Furniture Copywriting
[vc_row][vc_column width=”1/1″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text] Furniture Copywriting for Luxury, Commercial and Industrial Advertising Previous furniture copywriting projects include a hardwood carpentry workshop, a high end metal garden furniture distributor, an eco furniture designer and a Scandinavian manufacturer of ESD workbenches Whether you’re selling luxury vintage armchairs or small component cabinets, every item of furniture has its own […]
Should B2B copywriters use long form sales letters on corporate websites?
Ah, the long form sales letter. Such a bone of contention among copywriters. Many will deride their length, saying nobody has the patience to read pages of copy these days, whilst direct marketing copywriters, who test avidly, will tell you otherwise. When discussing long form copy, many people will picture those get rich quick schemes […]
Ahhhhh!! My blog has been hacked!!!!! How to avoid this happening to you
I’d always believed that, much like email scams and credit card fraud, having your website hacked is the sort of thing that happens to other people, but never to you. After all, I’d never be so foolish as to allow tricksters to get the better of me! Unfortunately, I fell foul of this fallacy last Friday. […]
Which Marketing Channel is the Most Trusted? Our Survey Says…
Getting people to trust you has always been a cornerstone of effective copywriting. It’s a simple principle: if people believe what you say, they’re more likely to buy. A key factor in building trust, that’s often ignored, is the channel you use. An advertorial, for example, in a well respected broadsheet is likely to have […]
Three ways of creating a mobile version of your website
Do you own a smartphone? I bet, being the sophisticated reader that you are, you do. You only need to do a quick scan of people on trains, in supermarket queues and around the office to know that smartphones are absorbing more and more of people’s attention. And there are plenty of stats to prove […]
Achieve Telecom Network – Distance learning sales letter
[custom_frame_left] [/custom_frame_left] Achieve Telecom provides distance learning services to large corporations, small businesses, schools, universities, and healthcare organizations across America. Click here to download a PDF of the sales letter They asked us to assist them in putting together a print and email campaign to promote their services to a targeted list of key decision makers […]
Promotional copy for FinanceMalta’s ‘Guide to Doing Business in Malta’ China Edition
[custom_frame_left][/custom_frame_left] FinanceMalta is a business guide aimed at senior decision makers of financial institutions to give them a clearer understanding of Malta’s financial environment and the specialist services it offers. The guide’s producers, CountryProfiler, asked us to write copy for a leaflet that would be sent to Maltese financial institutions to promote the benefits of […]
The Copywriter’s Crucible – Sales letter to B2B marketing agencies
[custom_frame_left][/custom_frame_left]From time to time, I reach out to marketing agencies to tell them about my modern, no nonsense approach to copywriting. This letter was sent to a targeted list of B2B marketing agencies with 11-50 employees: [custom_list style=”list-2″] Highlight my cliché free copywriting style, and how it can increase sales for their clients. Explain what […]
The Copywriter’s Crucible Puts Clichéd Copywriting on Trial
Sooo, the new website is up and running, after a few minor technical hitches. On the home page you’ll see I’ve followed through with the idea/threat of switching to promoting myself as an agency. Along with the elevated sense of self importance, I’m hoping it will push me up higher into the big leagues as […]