Last week the EU’s ‘cookie consent‘ law came into force. This means all websites must now inform visitors whether they use cookies and, if so, how they can be switched off. If this is the first you’ve heard of it, you’re not alone. Most EU websites are probably breaking the law right now, but taking […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Planetpro
Planetpro is a staffing solutions provider specialising in contractors for sales and marketing roles in hi-tech industries. It wanted to create a new website and brochure to update its branding and to reflect its modern, forward thinking approach to contractor recruitment: [custom_list style=”list-2″] The website copy needed to be punchy and concise, while also […]
Improving Website Conversion 6 – 9 Tried and Tested Changes that will Have a Big Impact on improving Your Website’s Conversion Rate
This is part 6 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. By now you’ve identified your website’s leaks, gained insights from your customers, assessed how you can differentiate yourself from […]
Improving Website Conversion 5 – Give Your Website The Stamp of Third Party Approval
This is part 5 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. In this day and age of marketing hype and hyperbole, it pays to be a bit cynical. And savvy […]
Improving Website Conversion 4 – How to stand out from the competition by listening to what customers are saying in social media
This is part 4 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions Rarely will new customers buy the first time they visit your website. Instead, they’ll browse to see what’s on […]
Improving Website Conversion 3 – How to Identify Why Your Website is Losing Customers
This is part 3 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions In my previous post, I showed you how to use Google Analytics to identify which pages are losing you […]
Improving Website Conversion 2 – How to identify the leaks that are costing you sales
This is part 2 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions The old approach to web design was a bit knee jerk. If your website wasn’t performing as well as […]
How to create wireframes of new pages which are more persuasive, believable and user-friendly
This is part 7 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. All the testing, market research and analysis work you’ve done so far should have given you some ideas on […]
Improving Website Conversion 1 – Why Test?
This is the first in a series of posts on improving a website’s conversion rate. Over the coming weeks I’ll be explaining how you can identify the reasons why your website isn’t converting and then how you can make measurable improvements. I’ll be covering a range of tools and tactics for making your website more […]
A Review of Convert! – The Book that Launched My Tested Copywriting Future
Any fans of Drayton Bird, Caples or Hopkins will know about the importance of testing your copywriting. Direct marketers have been testing the impact of headlines, images and body copy on response rates for decades. So why does the digital world lag so far behind? We now have the tools to test what effect every […]