After some serious revisions, my latest eBook ‘7 Steps to Higher Website Conversions‘ is now hot off the press. In typical Crucible stylee, I’m giving it away free and not even asking for an email address. ‘Why?’ I hear all the affiliate marketers out there splutter into their coffee. It’s because my blog isn’t a […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Video Copywriting Tips
If you’ve arrived here looking for a video copywriting service, please visit this page for more information. Have you created a video about your business yet? If not you might want to, because the video revolution is here. A recent Comscore Video Metric report found that last May 84.5 percent of the US internet audience […]
Meme Luxury Yacht
Meme is a luxury yacht available for chartered cruises around the Mediterranean. Unfortunately there’s wasn’t time for  to experience its delights firsthand when I was asked to write a brochure for this beautiful boat: [custom_list style=”list-2″] The copy had to sell the ‘experience’ and not just the yacht’s features Targeted at the high end […]
Improving Website Conversion Post 8 – Keep Testing to Improve Conversions and Sales
This is the final part of my series on how to improve the conversion rate of your website using a new tested approach to web design, rather than guesswork and assumptions (if you’re late to the party, you can start at post one or wait for the eBook). From following the previous posts, you should […]
Guest Post: Setting Up A/B Testing Correctly
Image courtesy of Mil8 My final post in my own series on the new testing approach to website design still has yet to move from my ‘to do’ list and onto the blog. So to fill the void, here’s a guest post from Corbo and how to run A/B tests correctly for higher conversions and more […]
How to Comply with the EU Cookie Law
Last week the EU’s ‘cookie consent‘ law came into force. This means all websites must now inform visitors whether they use cookies and, if so, how they can be switched off. If this is the first you’ve heard of it, you’re not alone. Most EU websites are probably breaking the law right now, but taking […]
Planetpro
Planetpro is a staffing solutions provider specialising in contractors for sales and marketing roles in hi-tech industries. It wanted to create a new website and brochure to update its branding and to reflect its modern, forward thinking approach to contractor recruitment: [custom_list style=”list-2″] The website copy needed to be punchy and concise, while also […]
Improving Website Conversion 6 – 9 Tried and Tested Changes that will Have a Big Impact on improving Your Website’s Conversion Rate
This is part 6 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. By now you’ve identified your website’s leaks, gained insights from your customers, assessed how you can differentiate yourself from […]
Improving Website Conversion 5 – Give Your Website The Stamp of Third Party Approval
This is part 5 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. In this day and age of marketing hype and hyperbole, it pays to be a bit cynical. And savvy […]
Improving Website Conversion 4 – How to stand out from the competition by listening to what customers are saying in social media
This is part 4 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions Rarely will new customers buy the first time they visit your website. Instead, they’ll browse to see what’s on […]