Last year, I received an early Christmas gift from Google. Instead of a card or a PPC voucher, I got repeated ‘Google slaps’ that sent me tumbling down to the wastelands of page three. I’m not alone in experiencing such a bruising encounter. SEO forums are rife with distraught businesses that have seen their rankings […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Email readership on smartphones is rocketing. But the biggest implication isn’t for email
Email is enjoying a resurgence. Despite being often maligned and left to gather dust, as marketers play with their shiny new social media toys, email continues to generate responses and sales. Social media ‘gurus’ might tell you that nobody reads stale old emails anymore, but the figures tell a different story. Readership of email on […]
How to Become a Freelance Copywriter with No Experience
[vc_row][vc_column width=”1/1″][vc_single_image image=”3270″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] If you enjoy writing, learning about interesting topics and would love to be your own boss, becoming a freelance copywriter could be your dream job. You can earn a management level salary, or even higher, working from the comfort of your home study, dining table or local coffee shop. But before you get […]
Should copywriters be offering SEO services next year? Google certainly thinks so
At this time of year it’s always good to reflect on what went well and what didn’t in 2012. A new year is around the corner, which means a new opportunity to learn from this year’s mistakes and to step forward in the right direction. For me, this means reflecting on the affiliate marketing campaign […]
Six Ways of Writing Red Hot Openers that Get Readers Eager for More
“A good headline gets your foot in the door of the reader’s mind. An unfortunate lead paragraph can cause you to lose a couple of toes.†– Howard Newton, J.M. Mathes, Inc. Where to start? Knowing how to starta sales letter is always a challenge. And so it should, because a weak opening can cost […]
Anybody know a good Belgian translator/copywriter?
I’ve been working on a website that needs to be translated into Belgian for a French and Belgian audience. There’s around 4000 words that will need to be translated and it’s vital it doesn’t lose the friendly tone. So I’m looking for someone that’s fluent in Belgian with copywriting expertise, rather than just a straight translator. […]
Tablet users spend more and buy more often. But is your website ready to sell to them?
Have you visited your website on a tablet? Or have you assumed/hoped it’s the same as on a desktop, only smaller? Creating a website designed for touchscreens might not be top of the marketing ‘to do’ list at the moment. But at the rate tablets are flying from the shelves, it soon should be. Last […]
eBook Released – 7 Steps to Higher Conversions Through Testing (Not Guesswork)
After some serious revisions, my latest eBook ‘7 Steps to Higher Website Conversions‘ is now hot off the press. In typical Crucible stylee, I’m giving it away free and not even asking for an email address. ‘Why?’ I hear all the affiliate marketers out there splutter into their coffee. It’s because my blog isn’t a […]
Video Copywriting Tips
If you’ve arrived here looking for a video copywriting service, please visit this page for more information. Have you created a video about your business yet? If not you might want to, because the video revolution is here. A recent Comscore Video Metric report found that last May 84.5 percent of the US internet audience […]
Meme Luxury Yacht
Meme is a luxury yacht available for chartered cruises around the Mediterranean. Unfortunately there’s wasn’t time for  to experience its delights firsthand when I was asked to write a brochure for this beautiful boat: [custom_list style=”list-2″] The copy had to sell the ‘experience’ and not just the yacht’s features Targeted at the high end […]