Hold tight folks because Google has just released another update. Affectionately named Hummingbird, it’s got the SEO community all a flutter with confusion reigning on what SEO tactics Google is targeting this time. Early signs are that its websites packed with ‘long tail’ phrases and articles that answer specific questions that will get a boost. […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Mobile Copywriting Tips for Triggering Responses on Miniature Screens
The mobile revolution is here, and it’s taking over much quicker than anyone expected. Every week there are staggering new statistics on the rapid shift from desktops to miniature screens. It’s now on smartphones that people are looking for product information and spending money. The latest IMRG figures, for example, show that mobile devices account […]
Guest Post – Four Questions to Ask of Your Content Before You Hit Publish
What goals do you try to achieve with your content? Are you publishing with a strategy, or focused too much on keywords? In this guest post by Catherine Fyson from Koozai suggests four questions to ask before you hit publish. Incidentally, I’ve decided to ramp up my guest blogging activity. So if you’d like me to […]
How to Write a White Paper in Eight Simple Steps and Earn Up To $1000 Per Page
Do you offer white paper copywriting services? If not, allow me to try and convince you. We know that info marketing is all the rage these days, with inbound marketing the latest rebranding of what blogging is all about. As such, there’s lots of demand for copywriters that know how to write fact based long […]
Are you an SEO copywriter? Maybe you should change your title to content strategist
SEO is changing fast. No longer is it a mystery only the technically minded can understand. The rules are clear: create a well built website and fill it with content people want to read and share. When combined with a promotion strategy, traffic and higher rankings will naturally follow. This Spartan sounding approach to SEO […]
Email continues to trample all over social media as a sales tool and pitching your email copywriting services to clients
Being the savvy readers that you are, I know you’re well aware that email continues to be a marketing workhorse. Time and again, studies show that it generates a higher ROI than most other channels, particularly now that email readership is rocketing on smartphones. Over the last few years, however, email has become the forgotten […]
Would you like to increase conversions 170 percent? Then maybe it’s time you turned your website’s home page into a long form sales letter
Long form online sales letters have a bad rep. Many copywriters will roll their eyes at their bright red headlines, disingenuous storytelling and overblown hype that mercilessly preys on desperation and gullibility. It’s no wonder the format is often seen as the shady car salesman of copywriting. But while we bemoan the rather scammy and, […]
Turn Content into a Revenue Generator with Inbound Marketing
What’s your inbound marketing strategy? Don’t have one? Well, you’re not alone. Inbound marketing is one of those trendy concepts that generates a lot of marketing buzz but rarely gets done well. This is a shame because inbound marketing has the power to turn your content into a revenue generator and blog posts into fuel […]
Recovering from a visit from Panda and Penguin, and building ‘link building assets’ to ward them off in the future
Last year, I received an early Christmas gift from Google. Instead of a card or a PPC voucher, I got repeated ‘Google slaps’ that sent me tumbling down to the wastelands of page three. I’m not alone in experiencing such a bruising encounter. SEO forums are rife with distraught businesses that have seen their rankings […]
Email readership on smartphones is rocketing. But the biggest implication isn’t for email
Email is enjoying a resurgence. Despite being often maligned and left to gather dust, as marketers play with their shiny new social media toys, email continues to generate responses and sales. Social media ‘gurus’ might tell you that nobody reads stale old emails anymore, but the figures tell a different story. Readership of email on […]