[vc_row][vc_column width=”1/1″][vc_single_image image=”3005″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]After seeing the broken mess my website became on a mobile screen, I decided it was time for a revamp. Courtesy of themeforest.net, the www.copywriterscrucible.com is now ‘on trend’ in long form sales page format and categorically mobile friendly. I’ve also pulled the trigger in officially welcoming Danielle Auld (copywriter) and Mike […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Nomination for Top Ten Writers Blogs
I was delighted to discover, earlier this week, that I’ve been nominated for the top ten of the best writers’ blogs on the Writing White Papers website. Very uplifting, particularly when you consider that the nomination might have come from a fellow writer. Now the pressure is on to try and maintain whatever it is […]
8 Ways to Boost Your Copywriting Business’ Revenue in 2014 – An Early Xmas Gift from The Copywriter’s Crucible
Just a quick note to wish you all a merry Christmas. Hopefully, you’re demanding clients are allowing you some time away from the keys to spend with your families and to indulge in the festive spirit. If not, just think of the money. The end of the year is always a good time to reflect […]
Convert Your Copywriting into Speech to Banish Typo Gremilns for Good
Discovering typos too late can be the stuff of nightmares. They harm your credibility, cost you sales and they’re just plain sloppy. Clients are also none too happy after finding their brand name mispelt in one thousand matt laminated brochures. Indeed, proofreading deserves care and attention. Best practice is to print out your copywriting and […]
How to Protect the Copyright of Your Copywriting, and Get Juicy Backlinks on Autopilot
Content thieves. They’re everywhere these days. You could say the term ‘copy writing’ has never been more apt. It’s not just the copy sweatshops and unscrupulous business owners guilty of lifting other people’s content and claiming it as their own. Even professional journalists are at it. The Independent’s Johann Hari had to hand back his George Orwell […]
Google Hummingbird? Who cares! Develop an SEO copywriting strategy for clients that always works
Hold tight folks because Google has just released another update. Affectionately named Hummingbird, it’s got the SEO community all a flutter with confusion reigning on what SEO tactics Google is targeting this time. Early signs are that its websites packed with ‘long tail’ phrases and articles that answer specific questions that will get a boost. […]
Mobile Copywriting Tips for Triggering Responses on Miniature Screens
The mobile revolution is here, and it’s taking over much quicker than anyone expected. Every week there are staggering new statistics on the rapid shift from desktops to miniature screens. It’s now on smartphones that people are looking for product information and spending money. The latest IMRG figures, for example, show that mobile devices account […]
Guest Post – Four Questions to Ask of Your Content Before You Hit Publish
What goals do you try to achieve with your content? Are you publishing with a strategy, or focused too much on keywords? In this guest post by Catherine Fyson from Koozai suggests four questions to ask before you hit publish. Incidentally, I’ve decided to ramp up my guest blogging activity. So if you’d like me to […]
How to Write a White Paper in Eight Simple Steps and Earn Up To $1000 Per Page
Do you offer white paper copywriting services? If not, allow me to try and convince you. We know that info marketing is all the rage these days, with inbound marketing the latest rebranding of what blogging is all about. As such, there’s lots of demand for copywriters that know how to write fact based long […]
Are you an SEO copywriter? Maybe you should change your title to content strategist
SEO is changing fast. No longer is it a mystery only the technically minded can understand. The rules are clear: create a well built website and fill it with content people want to read and share. When combined with a promotion strategy, traffic and higher rankings will naturally follow. This Spartan sounding approach to SEO […]