[vc_row][vc_column width=”1/2″][vc_single_image image=”3638″ img_size=”full” img_link=”http://copywriterscrucible.com/wp-content/uploads/Inbound%20Marketing%20in%20Two%20Weeks%20-%20Matt%20Ambrose%20-%20The%20Copywriter’s%20Crucible.pdf”][/vc_column][vc_column width=”1/2″][vc_column_text]Hands up, I goofed. Two weeks ago I posted about my new Inbound Marketing eBook only to discover the email subscribe button didn’t work. Cue double face palm. It’s working now, but to avoid a repeat disaster I’m going to just hand it over without having to register. This does […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Guest Post – 4 Extremely Unexpected Places to Find Copywriting Wisdom
Helen Nesterenko at Writtent.com was kind enough to link to my humble blog when publishing a list of sources of killer copywriting tips. So when she asked to write a guest post I was happy to oblige. image credit: jimmie/flickr Exceptional writers understand it’s dangerous to become stagnant. Challenge yourself with these four shocking sources for copywriting wisdom. Employee […]
I’ve started doing Inbound Marketing, and this is why you should too
[vc_row][vc_column][vc_column_text] For years now, content marketers (myself included) have been banging their drum on how the old outbound tactics of email blasts, unmeasurable magazine ads and carpet bombing messages aren’t working anymore. Today’s buyer is too savvy. They’re not as clueless as they were 10 or 20 years ago. With so much information at their […]
How to Find SEO Copywriting Topics that Delights Readers and Search Engine Spiders Alike
It’s not just about keywords anymore. Smart marketers and SEO copywriters have known for some time that focusing on keywords alone is a fool’s errand. There’s just as much, if not more, traffic to be gained from social media if you create content around hot topics and key customer problems. But how can you identify […]
8 Resume Copywriting Tips: Create Powerful Proposals that Get Recruiters Rushing to Interview You. Not Dry Statements of Fact that Send Them to Sleep
Getting an interview is tough. The ease with which jobs can be applied for online has created a flood of resumes. Recruiters face a near impossible task in picking out the best ones, and will use any excuse to shred applicants from the pile. Over 90% of resumes are submitted online, up from just 22% […]
About Page Copywriting Tips. It’s Not About You, it’s About the Customer
Have you checked your website’s stats recently? If so, you might have noticed that one of the most popular pages is the humble ‘About’ page. Why? Because visitors want to know who’s pulling the levers behind the curtain. They want to know why they should believe the slick sales pitch on the home page, and whether […]
10 Questions to Convert Copywriting Prospects into Clients
Responding to email enquiries is a lot like fishing. You dangle a rod (a.k.a your marketing strategy) waiting for a prospect to swim by and take nibble on your hook. Fail to bait it properly, with the right offer, and you wont develop enough interest to reel them in. The same applies if you try to reel them in too quickly […]
Can You Sell Without Selling?
The game is up. Turns out copywriters aren’t needed anymore. The days of clever wordplay being effective at tricking people into buying stuff are over. People are just too savvy to fall for the same old mind tricks. There’s a new show in town called ‘attraction marketing’. You can forget about prodding at people’s pain, using exclusivity […]
Define Your Client’s ‘Why’ to Give Them a USP Competitors Can’t Copy
‘Why’? It’s an important question. As copywriters, it’s something we ask relentlessly. Why should people buy this product? Why is it better than the other options? It’s also a much deeper question than I realized. As you know, people buy things based on emotion or subconscious decisions, whether it’s fear, hope, greed or any of […]
6 Sales Tips for Copywriters and Freelancers
Why is it that we’re full of ideas on promoting our clients’ businesses but shrivel up and look for somewhere to hide when it comes to selling our own? Many of us chose this road because we’re happier tapping keyboards than greasing palms. But if you want to thrive, and not just survive, an ongoing […]