Ever considered adding ‘makeover artist’ to your services? Allow me to explain… Whenever starting a new project, one of the biggest challenges is making a client’s products seem special. Even if it has the same widgets and speed settings as all the others, there are ways of making the most bland product standout. Two ways are to focus […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Earn $300 Per Page Writing ‘Key Message Copy Platforms’
Wouldn’t it be great to get paid for writing proposals? Or are all those unpaid hours putting together marketing plans part of the cost of doing business? Well, B2B copywriter Casey Demchak has been pocketing a tidy $3,000 writing ten page proposals for years. That’s $300 per page. The secret to his success? The proposals […]
Why 5 Emails Are Better Than 1 – This Tough Love Cost Me a Project
Recently a client asked me to write a single email to promote his business. This was to be sent to a list he’d created after scouring the web for prospects. Now, I could have taken his money, written the email and wished him all the best. But I thought I’d make him aware of a few realities… […]
6 Steps to Writing Winning Copywriting Proposals
How you respond to enquiries can be decisive in winning projects or eating baked beans for dinner. It can also turn a one off project into the start of a long-term relationship. So try to be tactical in how you make your offer. Apply the same rules as you would to any other piece of copy – find out what your prospect’s […]
9 Reasons Your B2B Copywriting Isn’t Converting
Slowly but surely, B2B copywriting is getting better. The message is getting through – you’re not selling to cold corporate entities. You’re selling to people. But occasionally, you still run into B2B copy that has the panache of an instruction manual and a conversion rate that would make a Facebook page cry. So if you’ve […]
7 Podcasts to Enrich Your Copywriting and Marketing Knowledge
[vc_row][vc_column][vc_column_text] In today’s marketing world, you need to wear a lot of hats. With SEO, PR and content marketing all converging like never before, you need to be clued up on multiple areas if you want to be the added value copywriter clients are crying out for these days. A great way of building up your […]
Popups Not Working? Create Lead Magnets Instead
Hopefully, last week’s post on the folly of chasing Likes instead of leads had you nodding sagely in agreement. Now that’s out of the way, I’m sure you’d like to know how today’s smart marketers are generating leads like gangbusters? As with many of the best tactics, this one is nothing new. All it involves […]
The Folly of Building Your Farm on Rented Land
A few years back, Facebook was flipping the marketing world upside down. It was hailed as the future, and that it would reshape the marketing landscape forever. We were told we had to go where our customers were. To focus more marketing efforts on persuading them to become our Fans and Like our posts, and do all our promotional legwork for us. […]
11 Tools to Power Your Content Marketing Planning in 2015
The first week of January is nearly over and my resolutions to get up earlier and drink less coffee are a distant memory. But I hope you’ll join me in sticking to one resolution this year, and that’s to be one of the smart marketers planning for success in 2015, and not just jettisoning content […]
2 out of 5 UK marketers still struggle with content marketing. How to be one of the successful ones in 2015
UK marketers are getting better, but 42% still rate themselves as ineffective at content marketing. If they want to get better results next year, they’d do well to sit beside people who’ve been successfully creating cash from content for years. As we head into 2015, the content marketing revolution rolls on with gusto. Businesses on both sides […]