[vc_row][vc_column][vc_column_text] In today’s marketing world, you need to wear a lot of hats. With SEO, PR and content marketing all converging like never before, you need to be clued up on multiple areas if you want to be the added value copywriter clients are crying out for these days. A great way of building up your […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Popups Not Working? Create Lead Magnets Instead
Hopefully, last week’s post on the folly of chasing Likes instead of leads had you nodding sagely in agreement. Now that’s out of the way, I’m sure you’d like to know how today’s smart marketers are generating leads like gangbusters? As with many of the best tactics, this one is nothing new. All it involves […]
The Folly of Building Your Farm on Rented Land
A few years back, Facebook was flipping the marketing world upside down. It was hailed as the future, and that it would reshape the marketing landscape forever. We were told we had to go where our customers were. To focus more marketing efforts on persuading them to become our Fans and Like our posts, and do all our promotional legwork for us. […]
11 Tools to Power Your Content Marketing Planning in 2015
The first week of January is nearly over and my resolutions to get up earlier and drink less coffee are a distant memory. But I hope you’ll join me in sticking to one resolution this year, and that’s to be one of the smart marketers planning for success in 2015, and not just jettisoning content […]
2 out of 5 UK marketers still struggle with content marketing. How to be one of the successful ones in 2015
UK marketers are getting better, but 42% still rate themselves as ineffective at content marketing. If they want to get better results next year, they’d do well to sit beside people who’ve been successfully creating cash from content for years. As we head into 2015, the content marketing revolution rolls on with gusto. Businesses on both sides […]
I goofed. Here’s that Inbound Marketing eBook again
[vc_row][vc_column width=”1/2″][vc_single_image image=”3638″ img_size=”full” img_link=”http://copywriterscrucible.com/wp-content/uploads/Inbound%20Marketing%20in%20Two%20Weeks%20-%20Matt%20Ambrose%20-%20The%20Copywriter’s%20Crucible.pdf”][/vc_column][vc_column width=”1/2″][vc_column_text]Hands up, I goofed. Two weeks ago I posted about my new Inbound Marketing eBook only to discover the email subscribe button didn’t work. Cue double face palm. It’s working now, but to avoid a repeat disaster I’m going to just hand it over without having to register. This does […]
Guest Post – 4 Extremely Unexpected Places to Find Copywriting Wisdom
Helen Nesterenko at Writtent.com was kind enough to link to my humble blog when publishing a list of sources of killer copywriting tips. So when she asked to write a guest post I was happy to oblige. image credit: jimmie/flickr Exceptional writers understand it’s dangerous to become stagnant. Challenge yourself with these four shocking sources for copywriting wisdom. Employee […]
I’ve started doing Inbound Marketing, and this is why you should too
[vc_row][vc_column][vc_column_text] For years now, content marketers (myself included) have been banging their drum on how the old outbound tactics of email blasts, unmeasurable magazine ads and carpet bombing messages aren’t working anymore. Today’s buyer is too savvy. They’re not as clueless as they were 10 or 20 years ago. With so much information at their […]
How to Find SEO Copywriting Topics that Delights Readers and Search Engine Spiders Alike
It’s not just about keywords anymore. Smart marketers and SEO copywriters have known for some time that focusing on keywords alone is a fool’s errand. There’s just as much, if not more, traffic to be gained from social media if you create content around hot topics and key customer problems. But how can you identify […]
8 Resume Copywriting Tips: Create Powerful Proposals that Get Recruiters Rushing to Interview You. Not Dry Statements of Fact that Send Them to Sleep
Getting an interview is tough. The ease with which jobs can be applied for online has created a flood of resumes. Recruiters face a near impossible task in picking out the best ones, and will use any excuse to shred applicants from the pile. Over 90% of resumes are submitted online, up from just 22% […]