Being a marketing agency, bda wanted to ensure they were following the same advice they give to clients and blogging regularly. So they asked me to look after writing a few posts for them:
- Suggest topics each week based on the latest marketing stories.
- Posts promote bda’s expertise through education, and show that they have a close eye on the latest marketing best practices.
- Written in a friendly, conversational tone to match bda’s image as an agency of ‘real people with real opinions’.
I’ve been writing bda’s blog for years, which has both improved their website traffic and reinforced their reputation for forward thinking marketing.