Content Marketing. Who’s on board?

Whilst the economic outlook might be doom and gloom, the content marketing bandwagon is rolling at full speed. It’s filling up with enthusiastic new supporters at every stop, and gathering pace towards its destination in marketing boardrooms. The ideas I first encountered when researching business blogging have been picked up, dusted off and given a […]

Want to Engage? Just be Helpful

I frequently preach on the need to provide content of value to build trust with consumers. I, and many others, believe that the best way to sell products and services is through information and education, not carpet bombing sales messages. Cynical consumers don’t trust adverting anymore, and will only pay you attention once they think […]

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