‘Why You Must Invest in Content to Build Trust and Succeed Online’ report

Whilst I was experiencing the summer lull, I thought I’d take advantage of the free time to compile a summary of my posts from the last year. After all, with the dreadful weather we’ve had in the UK I couldn’t really spend it lazing in the garden.

As every week has passed and the stats and studies have piled up, I’ve developed a clearer view on the need for businesses to be investing more in their content.

Regular readers of The Copywriter’s Crucible will be familiar with most the research. But I’m hoping it will give new visitors an opportunity to get up to speed with what I preach, and hopefully provoke a few into reconsidering how they allocate their marketing budget.

The study is a downloadable pdf designed to just run free and to try and attract a few new blog subscribers on its travels:


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