Don’t Read this If You Are Happy Getting Mediocre Results from Email
Email marketing is the most profitable channel.
See how I said that unequivocally.
The reason is because study after study proves that it’s true:
When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA
Social media is great for building an audience and rapport with your customer base.
But ultimately (if you’re smart) you use social media to feed your email sales funnel, and not the other way around.
Having said that, with inboxes overflowing with promotions and newsletters begging for attention.
So getting your emails opened and responded to can be tough.
This is why it’s essential to write emails people find useful and enjoy reading.
How can this be done?
Here are five proven email types you can try:
1 You’re doing this wrong – Challenge the status quo. Point out why what they’re doing isn’t going to solve their problem, but that you have a system that will.
2. Will this work for you? – Tell them a story about how someone just like them faced a similar challenge. How they tried all the options but nothing worked. But then they solved it by using this amazing new product
3. Hero Vs the System – Everything is a conspiracy if you look hard enough. Feed on their preexisting suspicions by telling them how the government/food companies/big pharma are trying to trick them and why there is a natural alternative they need to know about.
4. Newsjacking – Piggybacking on the latest hot topic is always a powerful way of getting your emails opened. The trick is then reframing that hot topic in a way that relates to your product and so it gives them an added reason to buy.
5. FAQ – If people still have objections, kick them aside with an FAQ email. You can tackle all their objections in one email or multiple emails, approaching each objection like a barrier to be knocked aside so they have a clear path to buying.
Make them WANT to read your emails
The key to success in email marketing is creating a positive association in your subscriber’s mind with your name. Then when your email appears in their inbox they’ll be eager to hear what you have to share. When you can do that, subject lines don’t even matter.
If you’re struggling to get results from email, try plugging a few of these five email types into your sales pipeline. Then watch a drip turn into a flood of clicks and conversions from the channel with the highest ROI.