Regular readers will know all about my search for a blog format that will satisfy both blog readers and business visitors. I might be attracting plenty of potential customers through the doors, but they’re not finding what they are looking for and promptly leaving. For the latest reincarnation of The Copywriter’s Crucible I have switched […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Articles or Blog Posts? It’s Quality that Counts
Web usability guru Jakob Nielsen recently shared some of his pearls of wisdom on the role of blogs as marketing tools, and promptly upset a number of business blog experts in the process. Although I don’t agree with his rather narrow pigeon holing of blogging as being for websites that sell cheap products where customers […]
Want to Engage? Just be Helpful
I frequently preach on the need to provide content of value to build trust with consumers. I, and many others, believe that the best way to sell products and services is through information and education, not carpet bombing sales messages. Cynical consumers don’t trust adverting anymore, and will only pay you attention once they think […]
How to Convert B2B Visitors into Customers
My website is still yo-yoing around Google’s rankings for the search term ‘copywriter’. But that’s ok as I still haven’t worked out how to convert my business visitors into clients when they arrive. Since my blog is now my homepage its obvious that an extensive redesign is needed. At present visitors looking for a service […]
Normal Service to be Resumed Next Week
Its been a bit hectic around here recently, and it looks as though yet another week is going to pass without a proper post. Last week I was rushing round packing boxes and moving house, whilst trying desperately not to lose my laptop in the process. This week has been a case of cramming work into three […]
Is the Home Page Dead? Only One Way to Find Out…
Are your visitors landing in the wrong place? Well, my website has been bouncing around Google’s search listings for ‘copywriter’ for the last few weeks; however, I’m pleased to announce that it now seems to be stabilising on the lower rungs of page one. I’m not totally convinced how I’ve managed to get there, […]
Why the Demands of Online Shoppers Means More Demand for Copywriters
I often read comments by other freelance copywriters who have just entered the online market and are panicking at the fees they see on freelance bidding websites and Craigslist. Such rates give the impression that the internet is just one huge literary junk pile, with more rubbish being dumped continuously from a conveyer belt manned […]
The Benefits of a Rubbish Case Study
Case studies are a potent tool: they illustrate your point and demonstrate the benefits of what it is you’re trying to sell in a real life situation that people can relate to. Last week I was discussing the problem of turning web browsers into buyers, and suggested starting a newsletter or blog as a possible […]
Bring the Love Back – Coming to a Blog Near You
I was alerted by The Marketing Blog to this new video destined to be hitting everyone’s blog screens very soon. Produced by Microsoft Digital Advertising Solutions, ‘Bring the Love Back’ is a video about the break up of the relationship between advertisers and consumers. Post it on your blogs, share it, distribute it and get […]
The Problem of Turning Browsers into Buyers
If you hadn’t heard, people are getting excited about the web again. Businesses are falling over themselves to setup shop online and engage with the millions surfing globally. Hearing some of the statistics would start anybody thinking of becoming an internet entrepreneur. If you dig a bit deeper, however, it would appear wise to tread […]