William Wordsworth would often walk up to 20 miles a day. Usually for no other reason than to give him time to think and gain inspiration for his poetry. Whilst exploring the hills and wide open fields of England’s Lake District, he would compose his lines, repeating and adjusting them over and over again, until […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Johnson & Johnson Sues the American Red Cross. Were Marketing Consulted?
With brands falling over themselves to try and build a closer affinity with consumers and a positive association with their products, the mind boggles as to why a leading brand such as Johnson & Johnson saw it fit to launch a lawsuit against the American Red Cross. I can only imagine the eruption in J […]
‘Why You Must Invest in Content to Build Trust and Succeed Online’ report
Whilst I was experiencing the summer lull, I thought I’d take advantage of the free time to compile a summary of my posts from the last year. After all, with the dreadful weather we’ve had in the UK I couldn’t really spend it lazing in the garden. As every week has passed and the stats […]
What’s Holding Back Businesses From Blogging?
If you spend any time reading internet marketing and copywriting blogs it’s very easy to get caught up in all the excitement on how blogs, and other web 2.0 tools, could transform a business’ fortunes. Although the benefits might seem obvious, persuading IT decision makers is another matter. Studies released in the last week continue […]
Why You Should Invest in Copywriting to Convert Consumers
The results of a new study, released by Marketing Sherpa, on website consumer conversions have been doing the rounds recently on the search marketing blogs, and are worthy of a mention here. The study, entitled ‘Digital Window Shopping: The Long Delay Before Buying’, has discovered that it’s now taking an average of 34 hours to […]
Blog theme change
Regular readers will know all about my search for a blog format that will satisfy both blog readers and business visitors. I might be attracting plenty of potential customers through the doors, but they’re not finding what they are looking for and promptly leaving. For the latest reincarnation of The Copywriter’s Crucible I have switched […]
Articles or Blog Posts? It’s Quality that Counts
Web usability guru Jakob Nielsen recently shared some of his pearls of wisdom on the role of blogs as marketing tools, and promptly upset a number of business blog experts in the process. Although I don’t agree with his rather narrow pigeon holing of blogging as being for websites that sell cheap products where customers […]
Want to Engage? Just be Helpful
I frequently preach on the need to provide content of value to build trust with consumers. I, and many others, believe that the best way to sell products and services is through information and education, not carpet bombing sales messages. Cynical consumers don’t trust adverting anymore, and will only pay you attention once they think […]
How to Convert B2B Visitors into Customers
My website is still yo-yoing around Google’s rankings for the search term ‘copywriter’. But that’s ok as I still haven’t worked out how to convert my business visitors into clients when they arrive. Since my blog is now my homepage its obvious that an extensive redesign is needed. At present visitors looking for a service […]
Normal Service to be Resumed Next Week
Its been a bit hectic around here recently, and it looks as though yet another week is going to pass without a proper post. Last week I was rushing round packing boxes and moving house, whilst trying desperately not to lose my laptop in the process. This week has been a case of cramming work into three […]