As internet marketing evolves so do the responsibilities of the copywriter. There was a time when the copywriter was just brought in to splash punchy prose over the website’s pages, before packing up and moving on to the next project. It was the web developers who stayed behind to keep an eye on the site, […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Learn More About Online PR with a $200 PRWeb Press Release
Online PR is certainly one of the buzz terms at the moment, and what better way to learn more about it than by using a free $200 press release from top online distributors PRWeb. Ponn Sabra at EmpowerWomenNow.com is currently running a promotion with PRWeb in which you can use one of their top press […]
RSS for Dummies
More people and more people are becoming familiar with RSS now that it’s integrated into web browsers and featured on mainstream portals such as newspaper websites and Ebay. For those still unsure of why they should want to use this time saving method for pulling news to you and keeping your finger on the pulse […]
Why Copywriting is the most important SEO skill, and how I proved it
There was a time when the role of the copywriter was to just write the website’s main service pages, with the requisite keywords craftily sewn into the copy. It was the developer’s responsibility to apply their HTML wizardry to trick the search engines into pushing the website onto people’s screens. However, as Google’s algorithms have […]
Smart Business Sells in Chapters
The internet’s resurgence as a place for doing business has launched another gold rush. People are panning furiously to find the best way of marketing and selling online. Every once in a while a business comes along which seems to tick all the boxes; their stall appears destined to do a brisk trade in the […]
Why Businesses Aren’t Blogging
I am a business blogging evangelist. There I’ve said it. I think businesses should be selling their services through education and building trust with information of value. What better way of achieving this than with a relevant and regularly updated blog? Sometimes I wonder whether I do get carried along with the whole web 2.0 […]
“Google is not a search engine. It’s a reputation management systemâ€Â
The relationship between copywriting and search marketing has never been closer; I now find myself covering the same stories as eminent SEM pros Lee Odden and Andy Beal. All three of us have recently covered issues highlighted in a Wired article about ‘The See-Through CEO’, a story about how being transparent can enhance your image, […]
E-consultancy Roundtable Online-PR report
Discussion of Online-PR continues unabatted with the ever reliable e-consultancy releasing their report on the status quo. A few of the key points: There might be widespread use of Online PR for defensive purposes, such as reputation monitoring, but there is still little proactive use for marketing due to lack of experts and PR agency […]
Brands might want to be loved, but so do consumers
In this age of on demand access to info and people happily airing their views, it has never been more important for brands to get on with their consumers. Failure to do so can lead to a rapid backlash online. Just ask Dell. Jeff Randall, business journalist for the Daily Telegraph, discussed this week how […]
How Copywriters can Bring Peace to the SEO vs. PR Debate
Just when we think we are making progress a new battleground emerges. The buzz around Online PR has built hopes of a bold new world in which websites are evolving portals of news and information, and online brochures are resigned to the bin. However, the battle-lines are being drawn over who should have dominance over […]