Are your visitors landing in the wrong place? Well, my website has been bouncing around Google’s search listings for ‘copywriter’ for the last few weeks; however, I’m pleased to announce that it now seems to be stabilising on the lower rungs of page one. I’m not totally convinced how I’ve managed to get there, […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Why the Demands of Online Shoppers Means More Demand for Copywriters
I often read comments by other freelance copywriters who have just entered the online market and are panicking at the fees they see on freelance bidding websites and Craigslist. Such rates give the impression that the internet is just one huge literary junk pile, with more rubbish being dumped continuously from a conveyer belt manned […]
The Benefits of a Rubbish Case Study
Case studies are a potent tool: they illustrate your point and demonstrate the benefits of what it is you’re trying to sell in a real life situation that people can relate to. Last week I was discussing the problem of turning web browsers into buyers, and suggested starting a newsletter or blog as a possible […]
Bring the Love Back – Coming to a Blog Near You
I was alerted by The Marketing Blog to this new video destined to be hitting everyone’s blog screens very soon. Produced by Microsoft Digital Advertising Solutions, ‘Bring the Love Back’ is a video about the break up of the relationship between advertisers and consumers. Post it on your blogs, share it, distribute it and get […]
The Problem of Turning Browsers into Buyers
If you hadn’t heard, people are getting excited about the web again. Businesses are falling over themselves to setup shop online and engage with the millions surfing globally. Hearing some of the statistics would start anybody thinking of becoming an internet entrepreneur. If you dig a bit deeper, however, it would appear wise to tread […]
Why Copywriters are now Builders, not just Decorators
As internet marketing evolves so do the responsibilities of the copywriter. There was a time when the copywriter was just brought in to splash punchy prose over the website’s pages, before packing up and moving on to the next project. It was the web developers who stayed behind to keep an eye on the site, […]
Learn More About Online PR with a $200 PRWeb Press Release
Online PR is certainly one of the buzz terms at the moment, and what better way to learn more about it than by using a free $200 press release from top online distributors PRWeb. Ponn Sabra at EmpowerWomenNow.com is currently running a promotion with PRWeb in which you can use one of their top press […]
RSS for Dummies
More people and more people are becoming familiar with RSS now that it’s integrated into web browsers and featured on mainstream portals such as newspaper websites and Ebay. For those still unsure of why they should want to use this time saving method for pulling news to you and keeping your finger on the pulse […]
Why Copywriting is the most important SEO skill, and how I proved it
There was a time when the role of the copywriter was to just write the website’s main service pages, with the requisite keywords craftily sewn into the copy. It was the developer’s responsibility to apply their HTML wizardry to trick the search engines into pushing the website onto people’s screens. However, as Google’s algorithms have […]
Smart Business Sells in Chapters
The internet’s resurgence as a place for doing business has launched another gold rush. People are panning furiously to find the best way of marketing and selling online. Every once in a while a business comes along which seems to tick all the boxes; their stall appears destined to do a brisk trade in the […]