The web copywriter’s market is evolving so fast that rarely a week passes without new opportunities appearing on the horizon. The requirements of business websites are developing all the time. Static brochure style sites are dated, portals of news and information is what’s needed. It would appear that web marketers are now responding to the […]
World’s biggest advertiser announces, “It’s not about telling and selling…It’s about engaging.â€Â
I often harp about how, in this age of 24/7 ‘pull’ access to information, businesses need to be providing a steady stream of articles to capture prospects and turn them into customers. The internet is about information, not blatant advertising. By harnessing your news, and the power of RSS, it’s never been easier to develop […]
How Politicians are Being Taught to Engage Online
The political world seems to be in a similar predicament to that of advertising. People have been bombarded with so much spin and deliberately ambiguous language that they have simply stopped listening to political messages. Less people now vote in the UK elections than they do for TV talent show contestants. People have simply lost […]
What Can You Learn From Consumer Magazines About Marketing Online?
Many freelance writers have been watching the falling readership of newspapers and magazines and started preparing themselves for the shift of audiences online, believing that the old print medium is dying. I was one of the many eager to be ready for the millions of people expected to start arriving and adopting the internet as […]
Bad English Costs UK Government £800 Million
Wasting £20 billion on a flawed new computer system is unfortunate. But to lose £800 million because of poorly written leaflets is simply inexcusable. A recent report has found that poor wording and incomprehensible language in UK government literature is creating a huge dent in public finances. The committee found that leaflets produced by the […]
Why Copywriters Should Prepare for the Evolution of Websites
A recent survey of British pensioners found that surfing the web is now their favourite pastime, ahead of gardening and DIY. Popular uses included email, banking, reading the news and searching for information. This is indicative of the general population as a whole. The internet is becoming a dominant platform for entertainment, organising your lifestyle […]
PR and Blogging in the Digital Age
The internet has created a global marketplace, not only for goods and services but also for thoughts and opinions. Businesses, both large and small, are becoming increasingly concerned by the proliferation of comments which can influence buying decisions. Recent research suggests that PR agencies are aware that they need to engage this online chatter, but […]
Edelman Research – A Corporate Guide to the Global Blogosphere
Edelman, ‘the world’s largest independent PR firm’, have recently released a new white paper on all things blogging. Their assessment suggests that, although the number of blogs might be peaking, their influence on mindsets is still growing. Some of its key points: Blog readers are young males who are action orientated and are influencers in […]
The Changing Language of Online Copywriting
Many commentators, myself included, have highlighted that 2007 will be the year that the ethos of engagement marketing spreads. The collapsing level of trust in traditional advertising means it is time for a rethink on how businesses talk to their customers. Both the approach and language needs to change. You now have to barter for […]
How the Internet Can Sell Snow and A Good Story
For anybody not already familiar with this story: Mary Walker is an advertising copywriter from Colorado who recently sold three bags of snow on Ebay to a family in Connecticut for $102. The story has captured the imagination of the world’s media and shown how the Internet has created a global marketplace for products and […]