When one door closes, another door opens.
Long time readers will know that Iâ€™m not a fan of the $10 (or less) per keyword article copywriting gigs you find on freelance bidding websites, like Elance and Guru. I pity the copywriters that feel forced into these jobs, where theyâ€™re paid sweat shop wages to hammer out 10-20 articles a day just so they donâ€™t have to live in a box.
Hopefully, these low paid writing jobs might be on their way out.
Following Googleâ€™s recent â€˜Pandaâ€™ update the rankings of many â€˜low qualityâ€™ article directories have been slashed. This means the tactic of flooding directories with keyword articles to boost a websiteâ€™s ranking might no longer be effective, slamming the door on the market for hastily written (or copy and pasted) content.
But before all you article writers out there start to panic, there might be a bright new dawn on the horizon.
Other changes are taking place which suggest there could soon be a growing market for a more profitable and ethical market for copywriters, one in which quality content is rewarded with increased website traffic – and higher wages.
Article directory marketing is dead. Long live Facebook marketing
There are two key reasons why Facebookâ€™s growth is good news for copywriters.
Firstly, there are already hints coming from Googleâ€™s labs that social media will have a bigger influence on SEO in the near future. The worldâ€™s most popular search engine has already started including links to videos and news stories at the top of its search results. Higher rankings for websites featuring popular articles being shared in social media could soon follow.
Secondly, Facebook has given its â€˜Likeâ€™ button a revamp. Following the update, whenever you click on â€˜Likeâ€™ youâ€™ll now share a full story in your Facebook newsfeed, with a headline, blurb and photo. This extra information will make â€˜Likesâ€™ a potent tool for spreading content, generating backlinks and boosting website traffic.
The key is now quality, not quantity â€“ which deserves to be paid a higher rate
People arenâ€™t going to â€˜Likeâ€™ any of your posts unless they find it valuable (whether itâ€™s informative or entertaining) and think it deserves to be shared amongst their friends.
Quality content canâ€™t be churned out on a conveyer belt, where copywriters are rushing to get as many done as they can. Creating quality content takes research, effort and time. And writers should be reimbursed for it accordingly.
Blogs have always been an engine room when it comes to driving traffic to a website. Now their importance is even greater, along with the need to consistently write quality posts people will â€˜Likeâ€™ and share with their friends.