Whilst the storm clouds of an economic downturn are covering most in the business world with gloom, for some marketers it could be a storm with a bright silver lining. With no amount of hastily assembled ROI stats likely to save many marketing budgets from the finance manager’s guillotine, there might not be any glossy […]
The Problem With Free
Nearly every freelance copywriter will at some stage be asked to write for free, or for such a derisory amount that it might as well be free. This isn’t a new problem, but since the internet shepherded writers together in one big pen many will have opened emails informing them they ‘work in a competitive […]
Content Marketing. Who’s on board?
Whilst the economic outlook might be doom and gloom, the content marketing bandwagon is rolling at full speed. It’s filling up with enthusiastic new supporters at every stop, and gathering pace towards its destination in marketing boardrooms. The ideas I first encountered when researching business blogging have been picked up, dusted off and given a […]