The Internet can potentially turn the traditional business model on its head. It is now possible to sell your niche products to a global marketplace, and reach consumers way outside your normal 50 mile radius catchment area. Chris Anderson – editor of Wired magazine – coined The Long Tail to explain how the Internet was […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
Before You Can Conquer The World You First Have To Secure Your Own Backyard
These are exciting times for small businesses. The rush is on to find the best way of using the web to propel your product to a larger audience and reach the global marketplace. But before you start dreaming of exotic holidays and fast cars you have to first ensure you are already covering your own […]
Spin is Dead. Long Live the Political Blog and Cue David ‘One Take’ Cameron
“I think it’s called the internet, isn’t it, or blogs or something. I’ve only just got used to letters…I haven’t got into all this new technology.” – John Prescott, 6th July 2006. It was admitted earlier this year that Tony Blair struggled to use a word processor, whilst his head of communications, Alistair Campbell, had […]
The Future of Blogs, Your Content and Your Business
Anybody who has seen my main website will know that I might have jumped the gun a bit when I pigeon holed myself as a professional business blogger. It’s been not so much a case of jumping on the blogging bandwagon as jumping too early with nowhere to land. So whilst I wait for the […]
What Does RSS Have To Do To Reach The Tipping Point?
Bloggers and online marketers are forever trumpeting the wonders of blogs as a business and marketing tool. But blogs will only be able to live up to the dreams of its disciples if they start being read by average Joe from the mass market. Some work still needs to be done if RSS and blogs […]
MySpace Attacked for Keeping Kids Off the Streets
As people trudge back to work, after the summer lull, there seems to be a dark cloud hanging over many people’s heads. First they decide that their lives were better twenty years ago, and now a national newspaper has launched a campaign to save their children from the perceived evils of modern life. The Daily […]
15 Copywriting Tips for Capturing Readers and Turning More Subscribers into Customers
Your blog can be a very effective sales tool, but will only be successful if it can capture readers and keep them subscribed. Your blog needs to sell your products and services without reading like a dull sales letter, and to achieve this you should use tactics perfected by generations of copywriters. You want your […]
Small Enterprises Competing with Multinationals and Winning Online
In the recent International Wine and Spirit Competition (IWSC) the first prize for the Top Pinotage was awarded to Stormhoek, a small independent winery in South Africa. Two years ago they were virtually unheard of in their own country – let alone the rest of the world. Now you will find their wine stocked in […]
Niche Products Reach Global Marketplaces
Whether its honey scented soap, a bespoke tailored suit or tin planters for the garden – there is virtually no product or service you can’t buy online. The Internet’s growth is changing the modern day business model. Marketing is no longer limited to an advert in the yellow pages, or a 10 second slot on […]
“Business Blogging Best Practices: Maximizing Your Success”, Affiliate Summit, Aug 2006
Internet guru Dave Taylor gave a talk on blogging at the recent Affiliate Summit. In the video he provides a rundown on the SEO value of blogging, how they can be used for customer relationship building and how businesses have succeeded or failed in using them effectively. Dave Taylor is an industry expert on SEO, […]