Ad:tech is in full swing in New York and ‘engagement marketing’ has been the buzz term on everybody’s lips. Marketers everywhere are getting excited about leveraging the increased time people are spending online, to keep eyeballs glued to their sites and interacting with their brands. This revolves around the intrinsic belief that the more time […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
My blog’s name change to ‘The Copywriter’s Crucible’
After much pondering, I have finally decided to change the name of my blog. ‘SEO, Business Blogging and Copywriting UK’ just wasn’t cutting it anymore amongst all the other punchier blog names out there. The spread of broadband, increased time people are spending online and growth of social networks means that effective internet marketing techniques […]
World’s Second Biggest Advertiser Prepares for Their Internet Future
Martin Sorrell, CEO of WPP, has started preparing his ship for a change in course, and joining the fleets setting sail for exploration online. This is in response to WPP’s figures, for the last quarter, in which they experienced growth of only a measly 1% in the UK. Significant news when you consider that in […]
Procter & Gamble’s Mission to Solve the Internet Marketing Puzzle
“I believe today’s marketing model is broken. We are applying antiquated thinking and work systems to a new world of possibilities.The traditional marketing model is obsolete.“ Jim Stengel, Global Marketing Officer, P & G, Association of National Advertisers, Oct 2004. There is a growing realisation that marketing attitudes have to change. The mass marketing tactics […]
Traditional Marketing Attacked Whilst Internet Marketing Spend Increases 24%
Traditional marketing methods have been attacked as being in “a dreadful state†by Virgin Games Marketing Director, Ross Sleight. Speaking at London’s Mermaid Theatre, Ross bemoaned the poor return gained by increased marketing spend, and how traditional methods are now failing to penetrate their audience. Ross attributed this to the “closed loop systems in terms […]
Chris Anderson on ‘The Long Tail’
The Internet can potentially turn the traditional business model on its head. It is now possible to sell your niche products to a global marketplace, and reach consumers way outside your normal 50 mile radius catchment area. Chris Anderson – editor of Wired magazine – coined The Long Tail to explain how the Internet was […]
Before You Can Conquer The World You First Have To Secure Your Own Backyard
These are exciting times for small businesses. The rush is on to find the best way of using the web to propel your product to a larger audience and reach the global marketplace. But before you start dreaming of exotic holidays and fast cars you have to first ensure you are already covering your own […]
Spin is Dead. Long Live the Political Blog and Cue David ‘One Take’ Cameron
“I think it’s called the internet, isn’t it, or blogs or something. I’ve only just got used to letters…I haven’t got into all this new technology.” – John Prescott, 6th July 2006. It was admitted earlier this year that Tony Blair struggled to use a word processor, whilst his head of communications, Alistair Campbell, had […]
The Future of Blogs, Your Content and Your Business
Anybody who has seen my main website will know that I might have jumped the gun a bit when I pigeon holed myself as a professional business blogger. It’s been not so much a case of jumping on the blogging bandwagon as jumping too early with nowhere to land. So whilst I wait for the […]
What Does RSS Have To Do To Reach The Tipping Point?
Bloggers and online marketers are forever trumpeting the wonders of blogs as a business and marketing tool. But blogs will only be able to live up to the dreams of its disciples if they start being read by average Joe from the mass market. Some work still needs to be done if RSS and blogs […]