Searching for the ROI of Engagement Marketing

Ad:tech is in full swing in New York and ‘engagement marketing’ has been the buzz term on everybody’s lips. Marketers everywhere are getting excited about leveraging the increased time people are spending online, to keep eyeballs glued to their sites and interacting with their brands. This revolves around the intrinsic belief that the more time […]

Traditional Marketing Attacked Whilst Internet Marketing Spend Increases 24%

Traditional marketing methods have been attacked as being in “a dreadful state” by Virgin Games Marketing Director, Ross Sleight. Speaking at London’s Mermaid Theatre, Ross bemoaned the poor return gained by increased marketing spend, and how traditional methods are now failing to penetrate their audience. Ross attributed this to the “closed loop systems in terms […]

Spin is Dead. Long Live the Political Blog and Cue David ‘One Take’ Cameron

“I think it’s called the internet, isn’t it, or blogs or something. I’ve only just got used to letters…I haven’t got into all this new technology.” – John Prescott, 6th July 2006. It was admitted earlier this year that Tony Blair struggled to use a word processor, whilst his head of communications, Alistair Campbell, had […]

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