It might be Facebook and Twitter getting all the attention these days. But thereâ€™s one old warhorse of internet marketing that continues to deliver real results – andÂ thatâ€™s email.
It might not be as sexy as its social media cousins. But email continues to beÂ a reliable, trustyÂ marketing toolÂ forÂ building relationships, delivering special offers and attracting website visitors.
And itâ€™s popularity is set to grow.
According to a recent survey by Campaigner (an email marketing service provider) of 259 small firms: 46% are already using email marketing, whilst a further 36% plan to start in the next year.
So based on Campaignerâ€™s survey,Â if youâ€™re not already you should startÂ actively promotingÂ yourÂ email copywriting expertise.
There are threeÂ main types of marketing email businesses will need your help with:
Promotional emails â€“ Quick fire messages offering special offers, product announcements and discounts (coupons are particularly popular in these cash starved times). Although copy requirements are minimal, youâ€™ll still need to come up with an intriguing subject line to get it past the spam filters andÂ read,Â because open rates forÂ promo emailsÂ are typically low.
Informational email â€“ Newsletters are fast becoming the â€˜must haveâ€™ for every business serious about marketing. These offer useful tips, product news and industry insight. Theyâ€™re aim isÂ relationship building, rather than the hard sell. Businesses will want to send these out on a regular basis, and will need high quality content for each oneÂ â€“ whichÂ is where you come in.
Inspirational email â€“Â DeliveringÂ a sales pitch in the guise of aÂ story is a great way of loopingÂ underÂ peopleâ€™s anti-sales radar. Success stories and case studies of how a product/service has solved a problem can promotes the clientâ€™s expertise and help project itâ€™s personality (so long as you donâ€™t write it in the style of a backslapping press release).
So based on Campaignerâ€™s findings, it might be a good ideaÂ to fire up an email campaign of your own – promoting how you can help businesses build relationships with prospects and convert them into customers withÂ decades oldÂ email technology.