Marketing has changed. Today’s buyer doesn’t have patience for an empty, cliche filled sales pitch. They want fact filled, actionable information on how you can solve their key challenges. They want case studies, articles and white papers that provide factual evidence and proof on how you will reduce their costs, save them time and allow them to perform better at their jobs. This is exactly what my B2B copywriting service provides.
I’ve written B2B copy for marketing agencies, tech brands and industrial companies across multiple verticals. This includes clients in software, chemicals, manufacturing, healthcare and even finance.
Whatever the topic, you can rely on me to provide thoroughly researched and expertly written articles, case studies and white papers that convert more leads into friends into buyers and then into loyal customers.
– Website copywriting
– Brochure copywriting
– Case studies
– White papers
– Press releases
– Email marketing
– Content marketing strategy
– Inbound marketing
– Blog writing
– Autoresponders and lead generation
– Website development
– Eferton Group
– FN Herstal
– Micro Focus
– AAH Pharmaceuticals
– Izola Bank
Discover a 14 step strategy for turning your website into a hub of information that generates leads in a measurable and profitable way.
– Why the old methods aren’t working anymore
– How to create content customers will love
– How to take prospects from curious to convinced and eager to buy
– How to track the results and improve the success of every campaign
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1. Experience – I’ve worked on campaigns for global brands targeted at hard to reach decision makers for award winning marketing agencies. You get the same premium grade quality I provide to them without the overheads of offices, company cars and a trendy post code. This offers a much higher ROI and a larger quantity of content for the same budget.
2. Qualified – I am a Hubspot certified content marketer. I can advise you on a complete strategy for generating more leads and converting them into sales with my B2B content. This includes creating buyer personas, plotting the buyer’s journey and creating a series of lead generation emails that guide prospects through the funnel into becoming customers at the other end.
3. Quality assurance – One All the content is researched and written by me. This gives you the reassurance knowing that your articles, case studies and white papers aren’t going to be palmed off to a freelancer who might not deliver the quality you expect or within your time frame. I frequently work late into the evening and sometimes on weekends to ensure emails get sent and brochures reach your sales team on schedule.
4. Long-term strategy & support – Content marketing is a marathon. Not a sprint. In the B2B world, with its long sales cycles, it can take a minimum of six months before you can expect to see consistent results from your content marketing efforts. I can provide you with a strategy for building a sales machine that will grow your exposure, social media presence, website traffic and leads over the long-term. I’ve been helping many of my clients to grow their businesses for years, and you can expect to get the same long-term support, and not someone just looking to move onto the next project.
Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.Anna Sexton,
Even if you consider yourself an excellent writer and even when you don’t think it’s possible to improve on your copy, Matt’s copywriting will condense, clarify and add punch to it. He took time and interest in learning about the specifics of our company and its personality to better reflect it in the communications. Matt was instrumental in getting our brochures designed and ready for our big launch. All in all, a job very, very well done!Sabah Mirza,
I was a little anxious about hiring a copywriter just from visiting their website, but I’m happy to say that with Matt’s copywriting service I wasn’t disappointed. His copy was spot on and captured the benefits of our product brilliantly. I was really impressed at how he grasped a full understanding of our products and services in a very short space of time.Julie-Anne Gyton,
Matt’s sales copy for my hypnotherapy eBook was better than brilliant. His writing is very clear and interesting to read and he knows how to structure it in a way that makes a real impact. Delivered on time and minimal amends were needed. Very impressed with his copywriting service from start to finish.Peter Hill,
We really needed a good copywriter to improve our sales and landing pages. We tried writing them in house but it took forever and the results weren’t good. We auditioned five copywriters and and Matt’s work was easily the best of them. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copwriting to Matt on a regular basis and we couldn’t be happier.Mike Saif,
I asked Matt to rewrite my home page to make it more concise and readable because I thought it was a bit confusing and wordy. I set him the target of hitting a Flesch Reading Ease of 50-60, which is a tough target when writing about performance coaching. Not only did he manage to simplify some wordy text but he made it sound very appealing too. Also a quick turnaround and hit the bullseye on the first go. Highly recommended!Jan De Sutter,
Whether you need a single press release or an entire content marketing strategy, get in touch for a proposal on how I can provide you with professional B2B copywriting that sells with information, builds trust in your expertise and attracts prospects to your business.
Simply provide a few details about your project and I’ll respond within 24 hours on how I can help: