Promotional copy for FinanceMalta’s ‘Guide to Doing Business in Malta’ China Edition

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FinanceMalta is a business guide aimed at senior decision makers of financial institutions to give them a clearer understanding of Malta’s financial environment and the specialist services it offers.

The guide’s producers, CountryProfiler, asked us to write copy for a leaflet that would be sent to Maltese financial institutions to promote the benefits of advertising in their Guide to Doing Business in Malta edition:

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• Explain why this was a unique opportunity not to be missed, with the guides due to be handed out at China’s World Expo in Shanghai
• Explain how the advertising opportunity worked, and highlight why it was a limited time offer
• Breakdown the proposal into short, punchy sections to help busy readers to understand the offer quickly

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Click here to download a pdf version of the copy.