and they also said, that we couldn't last togethe. Ruud Orlagh.
Hi Joseph,
I've increased the image size so it should be clearer now. Otherwise you can see the original here: http://wiredset.com/root/archives/008589.html and you might find the article of interest as well.
I'm a big fan of your podcast by the way - it certainly helps crystalize what a lot of people are discussing at the moment.
Matt.
Great post...haven't read it all, but I will when I get back to my PC (on the road again...)
Your diagram looks very interesting. Can you e-mail me a higher res version to review?
Joseph
[...] This debate can go on and on, but I think that it is more productive to reconsider how we view control in this new social media world we live in. Marketers and PR professionals can begin to work with the informal control exerted by citizen marketers and pick up on the cues of these brand evangelists (or the brand haters). It is basically a gift of market research, delivered right to their desktop on a daily basis. How this translates into dollars and ROI is where it gets complex…See the Copywriters Crucible discussion of finding the ROI of engagement marketing and the Scobleizer’s blog about what engagement really reflects–“engagement†is not measurable by today’s metrics. [...]