Improving Website Conversion 1 â€“ Why Test?
This is the first in a series of posts on improving a websiteâ€™s conversion rate. Over the coming weeks Iâ€™ll be explaining how you can identify the reasons why your website isnâ€™t converting and then how you can make measurable improvements.
Iâ€™ll be covering a range of tools and tactics for making your website more persuasive, â€˜stickyâ€™ and profitable. So stay subscribed folks!
Itâ€™s a fact – most websites donâ€™t perform anywhere near their potential. Too often, theyâ€™ve been built based on assumptions and guesswork. Businesses will then spend a fortune on driving traffic, but without a clue whether their website will generate any sales.
But thereâ€™s a better way.
The internet is a marketing medium thatâ€™s trackable to the last click. Instead of best guesses and hope, you can test exactly what works and what doesnâ€™t.
Using real info on what people are doing, you can mould and improve your websiteâ€™s conversion so itâ€™s better at persuading visitors that buying your product is the smart thing to do. Â Instead of relying on preconceptions, you can see what actually works.
There are businesses that have literally doubled their revenue from implementing a tested approach to improving the conversion rate of their website. Itâ€™s for a simple reason: it works.
It doesnâ€™t require magic buttons, HTML tricks or the ability to write like David Ogilvy. What it does require is:
1)Â Â Â Â Â Understanding your customersâ€™ objections
2)Â Â Â Â Â Identifying how you can resolve these objections and build trust
3)Â Â Â Â Â Implementing changes and testing the results
4)Â Â Â Â Â Rinse and repeat, until you arrive at a higher converting website
Businesses spend thousands on PPC and SEO but without fine tuning their website. But this is the wrong way round. Itâ€™s like spending a fortune on a highway to a shopping centre without knowing whether visitors will buy anything.
Over the next few weeks Iâ€™ll be showing you a system for flipping this equation the right way round. I will show you how to make real improvements to your website you can measure to the last click.
Literally any website can benefit from a tested approach to improving website conversion. Stay tuned to find out why.